http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/ NewTeeVee Sun, 22 Nov 2009 00:36:33 +0000 http://wordpress.com/ hourly 1 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-264929 Forrester: Average Video Contest Prize Is $4,505 « Klickabletv: digital media news Tue, 14 Jul 2009 11:06:24 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-264929 <p>[...] more about is trends in terms, ownership and permissiveness of contests. It seemed that UGC ads were going out of favor a while back — yet they persist. Who is deriving sustained value from them these [...]</p> [...] more about is trends in terms, ownership and permissiveness of contests. It seemed that UGC ads were going out of favor a while back — yet they persist. Who is deriving sustained value from them these [...]

]]> http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-264913 Forrester: Average Video Contest Prize Is $4,505 Tue, 14 Jul 2009 04:01:45 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-264913 <p>[...] more about is trends in terms, ownership and permissiveness of contests. It seemed that UGC ads were going out of favor a while back — yet they persist. Who is deriving sustained value from them these [...]</p> [...] more about is trends in terms, ownership and permissiveness of contests. It seemed that UGC ads were going out of favor a while back — yet they persist. Who is deriving sustained value from them these [...]

]]> http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-235728 Jeanne O'Keefe Mon, 07 Apr 2008 08:10:52 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-235728 <p>Some of us at our film school entered both of Heinz's contests. But frankly, some of the winners they choose really baffle us? We're not saying our commercials are the best. But many of the most professional looking commercials don't even make it into the semi-finals. What is the criteria they are using? We probably won't enter if they have another contest because some of the best commercials are overlooked totally. And without a demonstration of fair or "good" judgement, it sort of takes the motivation out of participating.</p> Some of us at our film school entered both of Heinz’s contests. But frankly, some of the winners they choose really baffle us? We’re not saying our commercials are the best. But many of the most professional looking commercials don’t even make it into the semi-finals. What is the criteria they are using? We probably won’t enter if they have another contest because some of the best commercials are overlooked totally. And without a demonstration of fair or “good” judgement, it sort of takes the motivation out of participating.

]]> http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-199555 Michael Tue, 18 Dec 2007 21:20:38 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-199555 <p>Good information...something that was not mentioned though is the consumer engagement value for the brand...I have also spoken to people who have run these campaigns for the brands and what they are after mostly is that quality engagement between the consumer and the brand when they are viewing submissions, virally sharing, etc.</p> Good information…something that was not mentioned though is the consumer engagement value for the brand…I have also spoken to people who have run these campaigns for the brands and what they are after mostly is that quality engagement between the consumer and the brand when they are viewing submissions, virally sharing, etc.

]]> http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-131103 XLNTads Blog » Blog Archive » A Good Week for CGA Wed, 31 Oct 2007 15:00:08 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-131103 <p>[...] week was a great week in Consumer Generated Media. First off, we were quoted in an interesting article on NewTeeVee.com, one of the leading blogs on online video. FTW! Chris Albrecht wrote about life after the big win; [...]</p> [...] week was a great week in Consumer Generated Media. First off, we were quoted in an interesting article on NewTeeVee.com, one of the leading blogs on online video. FTW! Chris Albrecht wrote about life after the big win; [...]

]]> http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-129172 Apple Taps Into UGC for New Ad « NewTeeVee Fri, 26 Oct 2007 20:23:54 +0000 http://newteevee.com/2007/10/26/a-tale-of-two-ugc-contest-winners/#comment-129172 <p>[...] pro-am hybrid could mark a new phase in UGC content. Unlike the create-a-commercial contests, which rely entirely on outside vision, Apple’s approach blends the wild creativity of the [...]</p> [...] pro-am hybrid could mark a new phase in UGC content. Unlike the create-a-commercial contests, which rely entirely on outside vision, Apple’s approach blends the wild creativity of the [...]

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