Does HD Online Matter? AOL, CBS Say No
As cable companies and satellite service providers duke it out to augment HD programing for your TV, companies like AOL and CBS are backing out of or shying away from delivering HD viewing experiences online. Such a retreat raises the bigger question: Do audiences even care about HD online?
AOL (TWX) is phasing out its HD-like “Hi-Q” service because of low consumer adoption. Fred McIntyre, sr. VP of AOL Video, said the number of Hi-Q users was “very small, so small that we haven’t tracked it.”
Launched in November of 2005, AOL’s Hi-Q won accolades from industry analysts for providing a DVD viewing experience online. “We were pleased with the nice things people said about it, but there are things consumers care about more: finding stuff, clicking on video and it playing, browser independence,” said McIntyre.
Quincy Smith, president of CBS Interactive (CBS), echoed that sentiment in a separate interview with NewTeeVee. “We are finding, generally speaking, people don’t care as much about the video quality. Right now, it damn well better work quick and fast,” said Smith.
Part of the issue with AOL’s Hi-Q service was that it required a separate download. “That’s a hurdle,” said McIntyre, “It didn’t work on all computers; it required specific versions of Windows media player; it sometimes did or didn’t work with Firefox. A series of things like these all added to the complexity of the value proposition, and all of this had some impact on adoption.”
While Smith said CBS has the capability to do it, he said he was not a fan of separate downloadable clients required to watch HD content either. “From our perspective, does it suck for the user? If it sucks for the user, then we got a problem. Last thing you want to do is put another hurdle against people watching network television online.”
The consensus seems to be that people are more interested in a breadth of content, being able to find it easily and having it play reliably. This doesn’t bode well for new services jumping into HD online.
There are currently a few services offering HD-like content without requiring a separate download client. ABC (DIS) and DivX’s Stage6 both offer an in-browser viewing experience (after downloading a plug-in), and Vimeo recently launched an in-browser hi-def option as well.
But other companies, like VeohTV and Vuze, are banking on the fact that you won’t mind a separate download if it means you can watch higher-quality video on your computer.
Om wrote a few months ago that the economics of delivering HD online are changing, making the prospect more affordable. But even super-huge CDN Akamai (AKAM), which is starting to push HD services, admitted to NTV Editor Liz Gannes that only 10-20 percent of their audience had the technical capability to watch it.
But even if they build it, will you come? Granted, at some point, everything everywhere will be in HD (or better). But for now, is the visual quality of web video important to you? Take our poll and give us your thoughts in the comments. And be sure to register for our NewTeeVee Live Conference, where both Smith and McIntyre will be speaking.
Do you care about HD online?
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I think high-quality, full-screen video delivery could become much more broadly adopted in the next 12-18 months. As bandwidth prices decrease, video codecs improve, and large monitors become more popular, we’ll see more demand for high-quality, long-form content.
The folks referenced here are right about it not being popular now – most people are watching on computers that are a couple of years old, and the most common screen resolution is still 1024×768 (I think). But Flash is quickly moving towards enabling higher quality content already, and a chunk of the market is buying new computers & larger monitors every couple of years.
I picked up a larger widescreen monitor (Dell 24”) a few months ago, and increasingly find myself looking for higher-quality vids – it doesn’t make sense to have a larger monitor and squint at a tiny video window.
Joe on November 1st, 2007 at 10:43 am - Permalink
Chris you ask a most interesting question and joe i agree
techdude on November 1st, 2007 at 11:36 am - Permalink
[...] raises the bigger question: Do audiences even care about HD online? Read the full story over at NewTeeVee. Share This | Sphere | Print Posts | Topic: TV [...]
Does HD Online Matter? AOL, CBS Say No « GigaOM on November 1st, 2007 at 12:00 pm - Permalink
Doesn’t flash now support h.264?
Steve on November 1st, 2007 at 12:40 pm - Permalink
Coverage is more important than quality. There is no point of getting HD content when I get it only on a windows media DRM enabled player. The user experience would suck negating any benefits you get from watching the higher quality.
Once coverage becomes good then quality would follow. Youtubes greatest decision was the use of flash video. Even though it sucked in quality, It worked just about everywhere. The move to HD also has to come with a similar platform. Flash has improved video quality and it is going to get better. Other video platforms may be superior technically but they need the penetration of flash to get adopted .
Yuvamani on November 1st, 2007 at 12:55 pm - Permalink
I have to agree with Quincy and Fred. We are finding also that breadth of content (we call it “coverage”) and performance are the most important now. HD will be there in a few years, but for now it needs to be easy to find, play, and share.
Frank Sinton on November 1st, 2007 at 2:17 pm - Permalink
we at vimeo uses the latest version flash to serve up HD content right now. no separate downloadable client is necessary. and we serve videos at true HD resolution: 1280×720. here’s link to our HD faq: http://vimeo.com/help/hd
soxiam on November 1st, 2007 at 5:39 pm - Permalink
Chris
I know folks like ABC are spinning this, but calling what’s really DVD quality HD (as in your headline) or even HD-like only contributes to continued inferior video. This isn’t about semantics or technical objections; if companies get away with calling SD or DVD quality video HD, real HD will become harder to achieve. In a dozen interviews with senior folks who make encoders, telco and network CTOs, etc, everyone agreed that HD today requires 5 megabits or more. AT&T is using 8.5 for U-verse, Deutsche Telekom’s CTO said 9-11 three weeks ago, and Verizon is even higher because they have plenty of bandwidth.
Dave Burstein
Dave Burstein on November 1st, 2007 at 9:49 pm - Permalink
[...] Does HD Online Matter? AOL, CBS Say No NEWTEEVEE As cable companies and satellite service providers duke it out to augment HD programing for your TV, companies like AOL and CBS are backing out of or shying away from delivering HD viewing experiences online. Such a retreat raises the bigger question: Do audiences even care about HD online? AOL (TWX) is phasing out its HD-like “Hi-Q” service because of low consumer adoption. Fred McIntyre, sr. VP of AOL Video, said the number of Hi-Q users was “very small, so small that we haven’t tracked it.” Launched in November of 2005, AOL’s Hi-Q won accolades from industry analysts for providing a DVD viewing experience online. “We were pleased with the nice things people said about it, but there are things consumers care about more: finding stuff, clicking on video and it playing, browser independence,” said McIntyre. Quincy Smith, president of CBS Interactive (CBS), echoed that sentiment in a separate interview with NewTeeVee. “We are finding, generally speaking, people don’t care as much about the video quality. Right now, it damn well better work quick and fast,” said Smith. Source> [...]
November 2, 2007 | next media update on November 2nd, 2007 at 9:38 am - Permalink
[...] [via newteevee] [...]
Who Cares About HD Video Online? Not AOL. on November 2nd, 2007 at 6:00 pm - Permalink
[...] [via newteevee] [...]
Social Networking News » Blog Archive » Who Cares About HD Video Online? Not AOL. on November 5th, 2007 at 12:07 am - Permalink
[...] • Quincy Smith, president of CBS Interactive: “We are finding, generally speaking, people don’t care as much about the video quality. Right now, it damn well better work quick and fast . . . From our perspective, does it suck for the user? If it sucks for the user, then we got a problem. Last thing you want to do is put another hurdle against people watching network television online.” . . . More [...]
News from Journerdism.com | AEJMC Membership Forum on November 5th, 2007 at 8:47 am - Permalink
[...] note the quote (via Lost Remote) Both AOL and CBS are backing away from plans to offer high definition video online, reports NewTeeVee. “We are finding, generally [...]
howardowens.com: media blog » Blog Archive » It’s the content, not the quality, that draws video viewers on November 5th, 2007 at 2:54 pm - Permalink
I for one miss AOL’s Hi-Q Video downloads. I’d download while sleeping and watch them the next day. The streaming videos just don’t cut it, herky jerky delivery and full screen images are fuzzy. Bring it back!
Bob Nolan on November 6th, 2007 at 12:29 am - Permalink
[...] i link ad i due articoli. http://newteevee.com/2007/11/01/does-hd-online-matter-aol-cbs-sa [...]
Web, HD, palinsesti ed interattività: due casi recenti Schininà.it - LogBook » Blog Archive on November 28th, 2007 at 3:43 am - Permalink
[...] digital downloads directly to consumers,” said Fred McIntyre, senior VP of AOL Video, who had previously told NewTeeVee about AOL pulling back its Hi-Q HD download service due to lack of interes…. “While AOL will no longer operate an independent digital download destination, we have [...]
AOL to Suspend Paid Downloads, Replace with Amazon Unbox « NewTeeVee on November 30th, 2007 at 1:06 pm - Permalink
[...] started by dumping their higher-def streaming option Hi-Q, saying the user count was: “very small, so small that we haven’t tracked it.” [...]
Zatz Not Funny!»Blog Archive » AOL Shifts (Video) Gears on December 3rd, 2007 at 8:39 am - Permalink
[...] La HD Revolution! It was only last month that we questioned whether HD online mattered, and Om asked last summer if web video was ready for an upgrade. From the flurry of recent [...]
Viva La HD Revolution! « NewTeeVee on December 12th, 2007 at 12:00 pm - Permalink
There is a better solution and we provide it. There is a way to watch HD videos on the web and it looks amazing
Check this out:
http://www.digital-blonde.com/view_video.php?VIEWKEY=f3dc4f3cf45f02c61c0c
amit on February 12th, 2008 at 3:36 pm - Permalink
[...] high-definition DVDs now decided, the HD debate shifts back to the web, where once again we ask if HD online matters. Re-igniting the discussion is Dailymotion’s announcement today that all HD content uploaded [...]
Dailymotion Brings HD — Do You Want It? « NewTeeVee on February 19th, 2008 at 6:16 am - Permalink
[...] was only last month that we questioned whether HD online mattered, and Om asked last summer if web video was ready for an upgrade. From the flurry of recent [...]
Bandwidth Crisis » Blog Archive » Viva La HD Revolution! on February 26th, 2008 at 12:55 pm - Permalink