Bebo, Open Media & Its Broadband Advantage

Bebo, another one of the fast-growing social networks out there, might be a U.S. company, but its roots are firmly planted in broadband-heavy Europe. Taking advantage of faster broadband in its core markets — the UK and parts of Europe — the company has announced a smart new Open Media platform strategy.

While it might seem that Bebo is partnering with old media, the fact of the matter is that people like TV. So Bebo is giving them old TV — via a new distribution channel. Launch partners include CBS, MTV Networks, ESPN, the BBC, Channel Four, ITN, Yahoo! and BSkyB, as well as emerging media companies like Music Nation, Next New Networks, Crackle, Ustream, Last.fm and JibJab.

Read the full story on GigaOM.