Vudu Adds HD Content; movie download service/set-top to get HD films from Paramount, Universal, and Lions Gate. (The Hollywood Reporter)

Coca-Cola Drinks In Joost’s First Commercial Widget; “Coke Bubbles” is the first commercial widget for the P2P TV service, allowing people to share and comment on their fave Joost moments in shows. (emailed release)

Comics Launch MyBlueCollar.com; Jeff Foxworthy, Larry the Cable Guy among the “blue collar” comedians behind the site, which is backed in part by Funny or Die. (LA Times)

Comcast Sued for Blocking BitTorrent; California resident suing the cable co. for breach of contract. (Ars Technica)

Advertisers and Media Buyers Weigh in on Writers’ Strike; one calls the idea of viewers turning to web video “nonsense.” (TV Decoder)

DirecTV Adds More HD Channels; MTV Networks’ MTV, VH-1, Spike and others bolster the satellite service’s high-def offerings. (Broadcasting & Cable)

Mojo Programming Gets Unboxed; male-targeted HD channel will sell original programming like Three Sheets and King of Miami on Amazon’s download service. (Multichannel News)