Comments on: R.I.P. UGC Ads 2006-2007 http://newteevee.com/2007/11/21/rip-ugc-ads-2006-2007/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 By: mark day http://newteevee.com/2007/11/21/rip-ugc-ads-2006-2007/#comment-166352 mark day Thu, 22 Nov 2007 00:46:42 +0000 http://newteevee.com/2007/11/21/rip-ugc-ads-2006-2007/#comment-166352 <p>Perhaps Andy Dick wasn't available for this one?</p> Perhaps Andy Dick wasn’t available for this one?

]]> By: Mark Schoneveld http://newteevee.com/2007/11/21/rip-ugc-ads-2006-2007/#comment-166126 Mark Schoneveld Wed, 21 Nov 2007 19:41:48 +0000 http://newteevee.com/2007/11/21/rip-ugc-ads-2006-2007/#comment-166126 <p>Yeah, that campaign is not very impressive in concept. But I am impressed with how much money they must have spent to get David Spade on board and build that lavish set. Pretty wild.</p> <p>We've been trending away from pure CGA and more towards a "prosumer" model for creative advertising. Brands are telling us that those big, crazy Heinze-type moves aren't for them, but they do like the quality they can get from a more focused approach. Not opening it to the whole world to make ridiculous Axe films, but more targeted to people who want to actually make a career in advertising, but who aren't yet pros.</p> Yeah, that campaign is not very impressive in concept. But I am impressed with how much money they must have spent to get David Spade on board and build that lavish set. Pretty wild.

We’ve been trending away from pure CGA and more towards a “prosumer” model for creative advertising. Brands are telling us that those big, crazy Heinze-type moves aren’t for them, but they do like the quality they can get from a more focused approach. Not opening it to the whole world to make ridiculous Axe films, but more targeted to people who want to actually make a career in advertising, but who aren’t yet pros.

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