Comments on: Can Firebrand Make Commercials Hot?

By: How to Make Web Ads Effective

How to Make Web Ads Effective — Fri, 28 Nov 2008 18:00:38 +0000

[...] this proves or disproves my “we-like-commercials” theory — Firebrand, a site launched last November backed by NBC, Microsoft, and Ion Television, carried commercials as content and aired a television [...]

By: Emil Line

Emil Line — Thu, 25 Sep 2008 13:55:49 +0000

With firebrand down the drain I guess it's back to commercial-archive.com again... No wait, I never left it :)

By: stephanie

stephanie — Tue, 06 May 2008 06:29:12 +0000

please send me a cool teenage website that i’d enjoy

By: Firebrand Put Out (of its Misery) « NewTeeVee

Firebrand Put Out (of its Misery) « NewTeeVee — Wed, 05 Mar 2008 01:16:30 +0000

[...] to provide The Times with a specific reason why the site was being shuttered (maybe because it was a bad idea?) or how much was spent, though one of Firebrand’s heads predicted at one point that it would [...]

By: Robert Salender

Robert Salender — Tue, 12 Feb 2008 02:29:16 +0000

At least Firebrand lets you DOWNLOAD the commercials DRM-free! Let’s see YouTube do such action. You may have the features of YouTube (embedding, share, add to favs, etc.) on Firebrand… but, really… commercials aren’t allowed to be uploaded to YouTube for the copyright. I’m guessing Firebrand doesn’t even care. Just as saying something submitted to America’s Funniest Home Videos gets uploaded to YouTube…

Firebrand is located on Wall Street (yes, THAT Wall Street in NYC) and the money… well, let’s see where it’ll go. All this money for “ad-tertainment”… right into people’s hard drives. Imagine that! And then gets uploaded via P2P… yeah. Soon commercials wouldn’t be downloaded anymore!

I can just imagine an ad on social sies like Facebook and Myspace… the same way (Think of the eBaumsWorld.com incident…).

But Firebrand can stay… as long as it stays on “TV, web, and mobile”, I’ll be content… until SOMETHING just bounds to go wrong.

By: Chris Arndt

Chris Arndt — Sat, 02 Feb 2008 04:41:06 +0000

There has not been hundreds of this. This is on television. On television I can find television commercialis from Japan and listen to Shannon with the accent. So you know what, screw off haters!

Ha! I gotta stop using that phrase. Seriously this is a good deal, because it is on television.

By: PeterW

PeterW — Thu, 31 Jan 2008 23:25:02 +0000

There’s also http://commercial-archive.com where members have been rating and bookmarking their favorite ads since forever. Shit, way back in the nineties adcritic and the commercial archive where the shit. Firebrand are going the same way as ads.com – another commercials as entertainment site that burned through all of their VC funding in a year. There’s been hundreds of them.

By: DannyC

DannyC — Fri, 25 Jan 2008 14:09:37 +0000

There are scores of sites out there that do this already: http://superbowlads.com http://advertisementave.com http://ifilm.com and one owned by the turner group that had kevin nenlon hosting a weekly show, not to mention http://youtube.com, so why would this be any better?

By: space

space — Thu, 10 Jan 2008 14:25:22 +0000

I’ve also experienced the addictive nature of Firebrand and I think its a great outlet for some really creative work. Since its a curated site I’d like to see the company offer some sort of support for best director or writer. Its early on in the game but I think the quality of work is very high and I’d like to see individuals get some individual recognition. Firebrand will be around for a while and I think it has the potential to impact many industries, not just commercial.

By: mel

mel — Wed, 09 Jan 2008 17:13:13 +0000

Hello- this isnt for entertainment its a new resource for creatives to get inspired— you tube is a bunch of junk collected, this let you navigate thru top brands– its the BEST of commericals– great!

By: Tina

Tina — Mon, 07 Jan 2008 19:34:42 +0000

I enjoy an unusual, well crafted and creative commercial and look forward to seeing the ones I like frequently. The good ones are art.

Most ads do not fall into this category. Unfortunately the commercials the stations tend to play back or multiple times an hour are usually the most unpleasant.

I caught a broadcast of Firebrand the other day and thoroughly enjoyed it.

By: snicole

snicole — Thu, 20 Dec 2007 00:46:59 +0000

firebrand is ready for the fire extinguisher….dumber than DUMB. What a waste of $$!

By: joe

joe — Tue, 11 Dec 2007 13:13:00 +0000

You're right! I had the same experience: strangely addictive but how to make it work.

My idea:

When I was a child every mother collected S&H Greenstamps, and spent an inordinate amount of time sticking those stamps in books! I imagine a digital variation. The more commercials we watch the more digital stamps we collect.

The kind and number of “stamps” offered are targeted by age, geography and a host of other demographic data. Instead of sticking them in books we have an ad-infested webquest game.

Ads as fun; ads we want; winners all around.

By: Movingweb - observing moving content on the Internet! » Blog Archiv » Firebrand: The Ad Channel

Wed, 28 Nov 2007 14:07:11 +0000

[...] Chris from NewTeevee notes, it’s seems like a weird idea, to run a web tv station that only shows commercials. [...]

By: Mr./Ms. Days (MMDays) - 網路, 資訊, 觀察, 生活 » Blog Archive » Firebrand: 讓廣告變成休閒內容

Tue, 27 Nov 2007 16:29:45 +0000

[...] Can Firebrand Make Commercials Hot? 分享這篇文章 These icons link to social bookmarking sites where readers can share and [...]

By: Mark Schoneveld

Mark Schoneveld — Tue, 27 Nov 2007 14:54:22 +0000

So this is like the Hulu for ads? Hmmm...

There might be some use, though, for a repository of ads. Some place to watch funny and innovative works from around the world. Oh, wait. It's called YouTube.