Written by Chris Albrecht
Posted Monday, November 26, 2007 at 10:49 AM PT

 

Ice Cube: Straight Outta Redmond

For a guy who once rapped that it was a good day when he didn’t have to use his AK, Ice Cube’s life seems to have gotten easier. Cube has traded bullets for codecs as he’s now an apparent pitchman for Microsoft’s Silverlight video technology.


Video: Ice Cube's UVNTV.com goes live with Microsoft Silverlight

Who knew Cube was so against Flash? According to the embarrassingly staged completely natural testimonial, Silverlight was essential to promoting building their UVNTV broadband network. To Cube’s point, if Microsoft’s willing to pay, that would definitely be a good day.

Follow us on Twitter or subscribe to the feed

Sphere
Topic: Online Video
« Previous Post Next Post »

Comments & Trackbacks

  1. serva-siiiiide!

    drew olanoff on November 26th, 2007 at 11:14 am - Permalink
  2. I filmed this improptu video when I went to their office to help with some technical issues. As Ice Cube was about to leave, I asked if he would say something on video and he agreed. This is the most enthusiastic customer that I have worked with to date and I was very happy to be able to film them talking about their development experience with Silverlight.
    UVNTV.com is great to work with and we’re obviously exceited about it: http://blogs.msdn.com/synergist/archive/2007/11/20/ice-cube-s-uvntv-com-goes-live-with-silverlight.aspx

    Michael S. Scherotter on November 26th, 2007 at 8:25 pm - Permalink
  3. [...] is funny: I followed this link off of Ryan Stewart’s blog to NewTeeVee with a video on Ice Cube promoting UVNTV, which is being advertised as an internet TV experience complete with a channel lineup etc. I [...]

    Ice cube predicts demise of Flash ! : code zen on November 26th, 2007 at 8:28 pm - Permalink
  4. Say it ain’t so Cube!

    Wait, so they display content on a set schedule? If so, that could be a problem. I’ll have to look into this more before i comment too much on this one.

    Lawrence on November 27th, 2007 at 6:52 am - Permalink
  5. omg, go and look, what a load of rubbush and silverlight just threw all sorts of errors. amateurs

    matt on November 27th, 2007 at 2:46 pm - Permalink
  6. What a pitiful bit of marketing. If they’d used Cube at the peak of his success ( Like 15 years ago ), they might just have caught a little bit of respect for the association, but now?

    I guess Microsoft will try anything to convince people that Silverlight isn’t a hunk of crap. Well they’ll certainly have the ghetto market sown up now.

    Sharad on November 27th, 2007 at 4:11 pm - Permalink
  7. You can do that with flash its called flex and flash media server. Ice Cube is dumb. you can get flash to work on windows , mac, and omg linux!! where as silver light is .net crap and only works on mac and windows. poor linux folks.

    prince on November 28th, 2007 at 5:59 am - Permalink
  8. TBH It really is inappropriate to assume that it is staged, then again, it is from a slightly biased point of view.

    Prince,
    At least all those things you mentioned don’t cost the end company several thousand pounds (UK) to purchase, install, and maintain…

    I am a flash dev, and I like Flash, but you really ought to give them a chance. If only Flash could use the WM9 codecs..

    Lawrence on November 28th, 2007 at 8:09 am - Permalink
  9. all this from the same guy who wrote “No vassiline”… What ever happened to cube wanting to “Kill Sam…”. Yes im sure this is very candid and honest opinion of the current state of flash technology. Good lunch time divergence :)

    ken lejnieks on November 28th, 2007 at 10:17 am - Permalink
  10. I personally don’t care what technology they choose. Just their interpretation of the differences between the two is where the problem exists.

    Most professionals are well aware of the differences, and competition generally yields a better product.

    Lawrence on November 28th, 2007 at 1:52 pm - Permalink
  11. [...] Ice Cube, How… How could you? [...]

    sakri rosenstrom blog » Blog Archive » Cairngorm Ice Cube Front App. on November 29th, 2007 at 5:07 am - Permalink
  12. You don’t need flex to do that crap…. In fact, full browser window flash out performs flex every time. Flash anything out performs Flex anything, always. Gota love how the dev community complains about Adobe’s crappy components and then uses flex which is just a bunch slow, clunky, Adobe AS classes. Yes, <mx:HBox… get’s compiled into an Adobe written AS class. Don’t be fooled by the compiler. Not to say flex dosen’t have it’s advantages, but it’s far from all that, or even a bag of chips. btw, i’m currently building a flex app.. =)

    Paul Smith on November 29th, 2007 at 1:48 pm - Permalink
  13. right click this video player, about Adobe Flash Player 9.

    enough said.

    Jarrad on December 2nd, 2007 at 8:18 pm - Permalink
  14. I see no reason to doubt Microsoft’s claim that this was impromptu.. it’s commonplace for rappers to do impromptu “drops” for all sorts of things..

    I’m just mad nobody mentioned DJ Pooh was in this! Love to see Pooh talking tech, ha

    Jay Smooth on December 3rd, 2007 at 1:23 pm - Permalink
  15. what the hell does ice cube know about flash technology? does he sit down and script after he’s done fiilming his crappy movies?

    huh? on December 4th, 2007 at 12:06 pm - Permalink
  16. [...] I don’t know about that, but looks so in the video here. His new site UVNTv.com is using it for the video channels. There is a ton of Flash content on the [...]

    Ice Cube is Anti-Flash… | Visualrinse | Design and Development by Chad Udell on December 15th, 2007 at 10:42 am - Permalink
  17. [...] channel as well as content from Snoop Dogg, fashion designer Christian Audigier and Ice Cube (but no Flash). [...]

    Vid-Biz: Cisco, Golden Globes, Ice Cube « NewTeeVee on January 8th, 2008 at 10:04 am - Permalink
  18. [...] and Microsoft have emerging RIA platforms (AIR/Flex/Flash and Silverlight respectively). While the hype for Silverlight is hitting stride, currently the Adobe Flash/Flex/AIR platform is the way to go for [...]

    2008, the Year of the Rich Internet Application (RIA): « Anthony’s Blog on January 16th, 2008 at 5:40 am - Permalink
  19. ice cube, a porn producer, what a loser.
    people that think he is cool are completely out of touch with reality..

    Matt on January 22nd, 2008 at 2:46 am - Permalink
  20. stop comin at ice. he doin his thing

    KrIsTeN on February 1st, 2008 at 6:27 pm - Permalink

Leave a reply








Safari hates me

If your comment doesn't show up immediately, it may have gotten caught in our trusty (but occasionally overly ambitious) spam filter. Please drop us a note and we'll retrieve it.