Netflix to Show NBC Shows Online
You gotta give NBC credit. When it comes to putting content online, the peacock is willing to try just about anything. Now Netflix has been added to the list of places you can watch episodes of Heroes, 30 Rock, and other NBC shows.
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Under the deal, episodes of Heroes will be available to Netflix subscribers on its web site the day after they air on the network. Past episodes of other NBC shows will also be are already available.
As Netflix’s content acquisition VP, Robert Kyncl, explained in an interview with Variety:
“Netflix’s aggregate content on DVD right now is 90,000 individual titles,” Kyncl said. “My mandate is to continue increasing the availability of the same content in digital. We currently have 5,000 titles available. Our goal is to increase that in order to offer our subscribers multiple delivery options.”
The deal makes sense all around. Netflix takes one more step away from the soon-to-be-outdated, rent-physical-DVDs-by-mail business, and NBC gets another online syndication partner with a big user base with which to show its content.
For those keeping track at home, you can now watch NBC content online at NBC.com, Hulu.com, Netflix, and if you’re glutton for punishment, through NBC Direct.
Update: “The Office” fan Craig pointed out that show is already available on Netflix. That’s what I get for letting my subscription lapse
Comments (3)
Linkbacks (4)
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[...] That said, I wonder if Netflix realized when NBC promised them “exclusive subscription video-on-demand rights to [Heroes]” that it was already available at 76 other sites. Don’t worry Netflix, it’s not you, it’s them. They just came out of a really rough divorce, and they’re just not ready for a real commitment right now. [Variety via NewTeeVee] [...]
NBC Hooks Up With Netflix to Deliver More…
— 2:50 PM on November 29, 2007
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[...] That said, I wonder if Netflix realized when NBC promised them “exclusive subscription video-on-demand rights to [Heroes]” that it was already available at 76 other sites. Don’t worry Netflix, it’s not you, it’s them. They just came out of a really rough divorce, and they’re just not ready for a real commitment right now. [Variety via NewTeeVee] [...]
pepemosca » Blog Archive » NBC…
— 1:33 AM on November 30, 2007
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[...] NBC.com started streaming free episodes, NBC hooked up with Hulu, and it’s now partnered with Netflix to offer episodes of shows like The Office, 30 Rock, and Heroes; for the latter each episode will be available to subscribers the day after it airs on the channel, according to GigaOm. [...]
Apple Blog » Blog Archive » Netflix…
— 7:31 AM on December 3, 2007
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[...] In recent months, DVD-by-mail darling Netflix has been re-branding itself as a video-on-demand service with a strong broadband component, and judging by a recent user survey conducted by the company, [...]
Netflix Via 360? Survey Says… Maybe…
— 3:00 PM on March 27, 2008
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I have found that the netflix expierence is better than NBC 24 | 7. Netflix lets the show stream longer onto your computer, so if you press pause, the video keeps loading. This is good for my slow connection. 24 | 7 does not keep streaming when you pause, so then the show skips and pauses when I try to watch it. It takes a good 5-8 minutes for it to correct itself on 24 | 7, but who wants to wait through that?
Now all that’s left is a streaming or download scheme on a Mac that does not hiccup that much. Hulu, at full screen, is superior to NBC.com thus far.
“When it comes to putting content online, the peacock is willing to try just about anything.” Except for publishing it at all in Europe… Illegal alternatives are still all too attractive.