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	<title>Comments on: Is quarterlife&#8217;s Heat Cooling Off?</title>
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		<title>By: Angel of Death (Keeps) Killing with 4.7M Views [NewTeeVee] &#124; BYOHosting.com Blogs</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-259543</link>
		<dc:creator>Angel of Death (Keeps) Killing with 4.7M Views [NewTeeVee] &#124; BYOHosting.com Blogs</dc:creator>
		<pubDate>Thu, 23 Apr 2009 12:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-259543</guid>
		<description>&lt;p&gt;[...] and dropped from more than 800,000 plays for its debut to roughly 105,000 for its second episode during its first month. And the first episode of Sorority Forever, which starred web celeb Jessica Rose, was seen by 1.2 [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] and dropped from more than 800,000 plays for its debut to roughly 105,000 for its second episode during its first month. And the first episode of Sorority Forever, which starred web celeb Jessica Rose, was seen by 1.2 [...]</p>
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		<title>By: Angel of Death (Keeps) Killing with 4.7M Views</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-259509</link>
		<dc:creator>Angel of Death (Keeps) Killing with 4.7M Views</dc:creator>
		<pubDate>Thu, 23 Apr 2009 05:25:11 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-259509</guid>
		<description>&lt;p&gt;[...] and dropped from more than 800,000 plays for its debut to roughly 105,000 for its second episode during its first month. And the first episode of Sorority Forever, which starred web celeb Jessica Rose, was seen by 1.2 [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] and dropped from more than 800,000 plays for its debut to roughly 105,000 for its second episode during its first month. And the first episode of Sorority Forever, which starred web celeb Jessica Rose, was seen by 1.2 [...]</p>
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		<title>By: Will There Be a quarterlife Season 2? &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-239320</link>
		<dc:creator>Will There Be a quarterlife Season 2? &#171; NewTeeVee</dc:creator>
		<pubDate>Wed, 11 Jun 2008 15:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-239320</guid>
		<description>&lt;p&gt;[...] quarterlife Season&#160;2?  Quarterlife creator Marshall Herskovitz and I haven&#8217;t always seen eye-to-eye, so when I introduced myself to him at the Digital Media Summit in Hollywood, I wasn&#8217;t sure [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] quarterlife Season&nbsp;2?  Quarterlife creator Marshall Herskovitz and I haven&#8217;t always seen eye-to-eye, so when I introduced myself to him at the Digital Media Summit in Hollywood, I wasn&#8217;t sure [...]</p>
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		<title>By: Videos &#124; Social Media News Desk</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231505</link>
		<dc:creator>Videos &#124; Social Media News Desk</dc:creator>
		<pubDate>Thu, 14 Feb 2008 18:19:39 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231505</guid>
		<description>&lt;p&gt;[...] at the show’s statistical history in a chart published late last year by NewTeeVee, the impression of significantly decreased interest in the show may indeed be a rough-but-accurate [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] at the show’s statistical history in a chart published late last year by NewTeeVee, the impression of significantly decreased interest in the show may indeed be a rough-but-accurate [...]</p>
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		<title>By: Quarterlife to Debut on Both NBC and MTV</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231496</link>
		<dc:creator>Quarterlife to Debut on Both NBC and MTV</dc:creator>
		<pubDate>Thu, 14 Feb 2008 17:19:15 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231496</guid>
		<description>&lt;p&gt;[...] at the show’s statistical history in a chart published late last year by NewTeeVee, the impression of significantly decreased interest in the show may indeed be a rough-but-accurate [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] at the show’s statistical history in a chart published late last year by NewTeeVee, the impression of significantly decreased interest in the show may indeed be a rough-but-accurate [...]</p>
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		<title>By: How Long Should a Web &#8220;Season&#8221; Be? &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231034</link>
		<dc:creator>How Long Should a Web &#8220;Season&#8221; Be? &#171; NewTeeVee</dc:creator>
		<pubDate>Fri, 08 Feb 2008 12:08:56 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-231034</guid>
		<description>&lt;p&gt;[...] This might be where I eat a little crow, but it looks like Marshall Herskowitz&#8217;s ode to whiny twenty-nothings is actually finding an [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] This might be where I eat a little crow, but it looks like Marshall Herskowitz&#8217;s ode to whiny twenty-nothings is actually finding an [...]</p>
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		<title>By: What to Watch While the Writers Strike &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-218951</link>
		<dc:creator>What to Watch While the Writers Strike &#171; NewTeeVee</dc:creator>
		<pubDate>Tue, 08 Jan 2008 12:01:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-218951</guid>
		<description>&lt;p&gt;[...] wrought, soapy drama of Grey&#8217;s Anatomy&#8230;you might want to watch quarterlife. I&#8217;ve dinged quarterlife before, and series creator Marshall Herskovitz probably won&#8217;t be inviting me over [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] wrought, soapy drama of Grey&#8217;s Anatomy&#8230;you might want to watch quarterlife. I&#8217;ve dinged quarterlife before, and series creator Marshall Herskovitz probably won&#8217;t be inviting me over [...]</p>
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		<title>By: quarterlife Stats Draw Multiple Interpretations, Personalities teasered @ TechTalkBlog</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-206171</link>
		<dc:creator>quarterlife Stats Draw Multiple Interpretations, Personalities teasered @ TechTalkBlog</dc:creator>
		<pubDate>Tue, 25 Dec 2007 09:32:04 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-206171</guid>
		<description>&lt;p&gt;[...] a premiere date on NBC, plus mentions of Chris Albrecht&#8217;s Dec. 4 piece on NewTeeVee &#8220;Is quarterlife Cooling Off?&#8221; which had taken a hard look at the series&#8217; viewer numbers and determined that it [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] a premiere date on NBC, plus mentions of Chris Albrecht&#8217;s Dec. 4 piece on NewTeeVee &#8220;Is quarterlife Cooling Off?&#8221; which had taken a hard look at the series&#8217; viewer numbers and determined that it [...]</p>
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		<title>By: quarterlife Stats Draw Multiple Interpretations, Personalities &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-205541</link>
		<dc:creator>quarterlife Stats Draw Multiple Interpretations, Personalities &#171; NewTeeVee</dc:creator>
		<pubDate>Mon, 24 Dec 2007 13:01:11 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-205541</guid>
		<description>&lt;p&gt;[...] a premiere date on NBC, plus mentions of Chris Albrecht&#8217;s Dec. 4 piece on NewTeeVee &#8220;Is quarterlife Cooling Off?&#8221; which had taken a hard look at the series&#8217; viewer numbers and determined that it [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] a premiere date on NBC, plus mentions of Chris Albrecht&#8217;s Dec. 4 piece on NewTeeVee &#8220;Is quarterlife Cooling Off?&#8221; which had taken a hard look at the series&#8217; viewer numbers and determined that it [...]</p>
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		<title>By: &#160; 8 Reasons Why The TV Studios Will Die&#160;&#8212;&#160;Instant Web Meetings.COM - Video Conference, Collaboration, E Learning, Unified Communications</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-203514</link>
		<dc:creator>&#160; 8 Reasons Why The TV Studios Will Die&#160;&#8212;&#160;Instant Web Meetings.COM - Video Conference, Collaboration, E Learning, Unified Communications</dc:creator>
		<pubDate>Sat, 22 Dec 2007 06:19:36 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-203514</guid>
		<description>&lt;p&gt;[...] are the comments left on the NewTeevee blog by one of the producers who seems to be having a difficult time interacting with the online [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] are the comments left on the NewTeevee blog by one of the producers who seems to be having a difficult time interacting with the online [...]</p>
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		<title>By: Felicia Day</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-200645</link>
		<dc:creator>Felicia Day</dc:creator>
		<pubDate>Wed, 19 Dec 2007 21:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-200645</guid>
		<description>&lt;p&gt;Very interesting commentary here.  My show &quot;The Guild&quot; reflects similar trends that Quarterlife is showing.  My Episode 1 was at 250,000 hits when our 3rd episode was released.  YouTube featured us then, and bounced us up to 700,000 very quickly.  As of now, Episode 1 has over 1 million hits, and 2 and 3 are close to half a million.  Number 4 is around 250k and 5 is at 150k 2 weeks out.  What does this say?  That featuring is everything.  Anything that is promoted on the front page repeatedly is going to get a ton of views.  Each of our episodes has been featured on the Entertainment page of YouTube, but only at the top of the page for a few hours, like other shows.  Most of our traffic comes from word of mouth now.  Whoever YouTube blesses with a prominent feature reaps the benefits.  It&#039;s getting the press&#039; eyes on subsequent episodes, when the series isn&#039;t as &quot;new&quot; that&#039;s the key. Blogs simply don&#039;t want to post articles on episode 4 like they did on episode 1 and unless the video site has a financial stake in the series, they aren&#039;t going to give that sweet front-page feature to you more than once.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Very interesting commentary here.  My show &#8220;The Guild&#8221; reflects similar trends that Quarterlife is showing.  My Episode 1 was at 250,000 hits when our 3rd episode was released.  YouTube featured us then, and bounced us up to 700,000 very quickly.  As of now, Episode 1 has over 1 million hits, and 2 and 3 are close to half a million.  Number 4 is around 250k and 5 is at 150k 2 weeks out.  What does this say?  That featuring is everything.  Anything that is promoted on the front page repeatedly is going to get a ton of views.  Each of our episodes has been featured on the Entertainment page of YouTube, but only at the top of the page for a few hours, like other shows.  Most of our traffic comes from word of mouth now.  Whoever YouTube blesses with a prominent feature reaps the benefits.  It&#8217;s getting the press&#8217; eyes on subsequent episodes, when the series isn&#8217;t as &#8220;new&#8221; that&#8217;s the key. Blogs simply don&#8217;t want to post articles on episode 4 like they did on episode 1 and unless the video site has a financial stake in the series, they aren&#8217;t going to give that sweet front-page feature to you more than once.</p>
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		<title>By: The Striking Writers and the Striking Lack of Web Hits &#124; Kara Swisher &#124; BoomTown &#124; AllThingsD</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-200083</link>
		<dc:creator>The Striking Writers and the Striking Lack of Web Hits &#124; Kara Swisher &#124; BoomTown &#124; AllThingsD</dc:creator>
		<pubDate>Wed, 19 Dec 2007 11:44:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-200083</guid>
		<description>&lt;p&gt;[...] by Hollywood types (although none has shown strongly increasing popularity and even seem to display worrisome declines in online viewership, despite the justified potential touted by [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] by Hollywood types (although none has shown strongly increasing popularity and even seem to display worrisome declines in online viewership, despite the justified potential touted by [...]</p>
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		<title>By: Rekidk</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-190741</link>
		<dc:creator>Rekidk</dc:creator>
		<pubDate>Sun, 09 Dec 2007 21:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-190741</guid>
		<description>&lt;p&gt;The first Quarterlife video on YouTube received so many views because it was featured on the front page. Videos on the front page of YouTube regularly receive around 500k views, leading to approximately 2.5k subscribers for the YouTube account. 19k views on the second Quarterlife video is a lot for the video after a featured video.&lt;/p&gt;

&lt;p&gt;In other words: the numbers aren&#039;t dropping off, the first one was just unfairly skewed by YouTube.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The first Quarterlife video on YouTube received so many views because it was featured on the front page. Videos on the front page of YouTube regularly receive around 500k views, leading to approximately 2.5k subscribers for the YouTube account. 19k views on the second Quarterlife video is a lot for the video after a featured video.</p>
<p>In other words: the numbers aren&#8217;t dropping off, the first one was just unfairly skewed by YouTube.</p>
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		<title>By: milowent</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-190724</link>
		<dc:creator>milowent</dc:creator>
		<pubDate>Sun, 09 Dec 2007 21:32:24 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-190724</guid>
		<description>&lt;p&gt;Albrecht is guilty of picking a somewhat false angle and running with it, but the stats are the stats, and the referenced qlife press release was also somewhat deceptive -- which is no doubt what caused Albrecht to go the way he did.  (I&#039;ve done the same for lonelygirl15 press releases -- the post-season one finale press release was similarly flawed).&lt;/p&gt;

&lt;p&gt;The only online series that purportedly is getting long-term high views is KateModern (which you can&#039;t verify because bebo does not have publicly accessible view figures), and I suspect that is primarily because it is promoted heavily on bebo, i.e., on the front page ALL THE TIME.  Myspace has not given a similar position to any online series.  Short term features will boost the views of a single video, but building an audience online takes time.&lt;/p&gt;

&lt;p&gt;Here, the stats for qlife are difficult to predict any long term trend on, but the 645K views on youtube for episode 1 of qlife are due to it receiving a front page feature - the holy grail of exposure for youtube.  Before the feature, I am sure its views were &#039;low&quot; (less than 20K).&lt;/p&gt;

&lt;p&gt;The sad truth is that building a decent audience for an online series is damn hard, and there&#039;s no roadmap for success.  episodic series by their nature are not &quot;viral.&quot;  And qlife is using a medium where sex is the primary draw for video views (which Roommates knows).   perhaps the best medium for qlife, where nuance can be conveyed to an intelligent audience, resides not in the bleeding edge of online video, or even TV, but an extremely old medium -- BOOKS!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Albrecht is guilty of picking a somewhat false angle and running with it, but the stats are the stats, and the referenced qlife press release was also somewhat deceptive &#8212; which is no doubt what caused Albrecht to go the way he did.  (I&#8217;ve done the same for lonelygirl15 press releases &#8212; the post-season one finale press release was similarly flawed).</p>
<p>The only online series that purportedly is getting long-term high views is KateModern (which you can&#8217;t verify because bebo does not have publicly accessible view figures), and I suspect that is primarily because it is promoted heavily on bebo, i.e., on the front page ALL THE TIME.  Myspace has not given a similar position to any online series.  Short term features will boost the views of a single video, but building an audience online takes time.</p>
<p>Here, the stats for qlife are difficult to predict any long term trend on, but the 645K views on youtube for episode 1 of qlife are due to it receiving a front page feature &#8211; the holy grail of exposure for youtube.  Before the feature, I am sure its views were &#8216;low&#8221; (less than 20K).</p>
<p>The sad truth is that building a decent audience for an online series is damn hard, and there&#8217;s no roadmap for success.  episodic series by their nature are not &#8220;viral.&#8221;  And qlife is using a medium where sex is the primary draw for video views (which Roommates knows).   perhaps the best medium for qlife, where nuance can be conveyed to an intelligent audience, resides not in the bleeding edge of online video, or even TV, but an extremely old medium &#8212; BOOKS!</p>
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		<title>By: Quarterlife at electronic sprocket</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-186676</link>
		<dc:creator>Quarterlife at electronic sprocket</dc:creator>
		<pubDate>Thu, 06 Dec 2007 05:14:36 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-186676</guid>
		<description>&lt;p&gt;[...] an article over at NewTeeVee that examines the shows audience numbers, specifically that the numbers were going down. Andrew Baron commented about it on his blog too. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] an article over at NewTeeVee that examines the shows audience numbers, specifically that the numbers were going down. Andrew Baron commented about it on his blog too. [...]</p>
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		<title>By: Eddie G</title>
		<link>http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-186346</link>
		<dc:creator>Eddie G</dc:creator>
		<pubDate>Wed, 05 Dec 2007 22:50:12 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/12/04/is-quarterlifes-heat-cooling-off/#comment-186346</guid>
		<description>&lt;p&gt;Marshall, what&#039;s all with the hatred? I understand that it&#039;s frustrating that you&#039;re not doing the numbers that you&#039;d like to but couldn&#039;t you come up with something less bitter? I have tremendous respect for this project on many levels (format, distribution etc.) but your comment just took away a large chunk of that.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Marshall, what&#8217;s all with the hatred? I understand that it&#8217;s frustrating that you&#8217;re not doing the numbers that you&#8217;d like to but couldn&#8217;t you come up with something less bitter? I have tremendous respect for this project on many levels (format, distribution etc.) but your comment just took away a large chunk of that.</p>
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