YouTube Expands Revenue Sharing to More Users
YouTube is expanding its revenue-sharing partner program, the company said today. In the past, the dominant video-sharing site had hand-picked independent content creators for its revenue-sharing trials. YouTube said it will now accept partner applications from users in the U.S. and Canada, but did not specify how many partners would be accepted.
YouTube, which is owned by Google, began sharing revenue with fewer than 40 of its top users back in May. Many of the site’s creators (see video above) were upset that they weren’t included.
With the announcement, YouTube is rewarding its base: original content creators that have built an audience through the site’s social networking tools. The company’s rhetoric has increasingly focused on this community, especially as large media companies have turned against YouTube, suing it, allying themselves with its competitors and launching their own competitive sites.
YouTube partners are included in the site’s new revenue models such as overlaid in-video ads and video syndication through AdSense. YouTube has not disclosed how much revenue it has paid to partners, but today called the program “an amazing success.”
YouTube was not terrifically specific about what criteria it would use to evaluate potential partners:
We feel it’s important to reward our most dedicated community members: those who are regularly uploading original content to YouTube. In evaluating applications, we will focus on the users who have built a significant audience on YouTube (as measured by video views, subscribers, etc.) and who consistently comply with the YouTube Terms of Use.
YouTube currently indexes 100 partners, including media companies like Universal Music and CBS. The most popular partner is currently blogger Perez Hilton.
Recent
GigaOM Network
Copyright 2001–2008 Giga Omni Media, Inc. All rights reserved. Powered by WordPress.com. Marketing consulting by ACS.
Maybe I’m missing something but I sure wish I could post multiple videos from YouTube on my blog and generate revenue from them.
Right now the way the AdSense Video is set up you can only post one player on your site and then you can pick what content you want in that player and make money on that.
Tim Street on December 10th, 2007 at 12:38 pm - Permalink
It’s still unknown whether advertisers are particularly interested in this genre (amateur video) or not.
CD on December 10th, 2007 at 1:00 pm - Permalink
[...] like you can apply to be a YouTube partner now. Previously, you had to just wait and hope you were invited. After a long period of soul searching, YouTube has expanded its partnership program to allow [...]
YouTube Partner Status Now An Application Away on December 10th, 2007 at 1:02 pm - Permalink
i like to be a youtube partner
lawaltajudeen on December 11th, 2007 at 5:32 am - Permalink
[...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]
YouTube AdSense Revenue Share Scheme Being Extended To More Of The General Public » Web TV Wire on December 11th, 2007 at 6:45 pm - Permalink
Why be a partner and never know how much money you can make? You can easily make money and get exposure RIGHT NOW on any youtube video. All you have to do is get blip’d! It’s brand new and flips the script quite a bit because soon, everyone is going to get blip’d!
Ghetto Gates on December 11th, 2007 at 8:00 pm - Permalink
[...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]
Adworld.co.in » Google Expands AdSense Revenue Sharing Program At YouTube on December 12th, 2007 at 2:13 am - Permalink
[...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]
» Google Expands AdSense Revenue Sharing Program At YouTube moneydam: Just another WordPress weblog on December 12th, 2007 at 11:38 pm - Permalink
[...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]
Google Expands AdSense Revenue Sharing Program At YouTube | Google Adsense News | Google Adsense News on December 13th, 2007 at 2:04 am - Permalink
Um… they were allowing applications back in May when this first started, and have been doing so up until this recent “expansion”.
All that’s changed is that the application page is more prominent and is now restricted to people in the US and Canada.
Thee Stranger on December 13th, 2007 at 10:00 pm - Permalink
I am a YouTube Partner and it’s shocking the money made! It’s also depressing I admit, as I originaly came & stayed for the fun of it never thinking money was possible, but now there’s more hate expressed, as I can’t keep up like I once did! So, too know, I won’t be able to really know everyone who show’s love is one of the worst feelings without question!
peaceouTy!
TAMMpON
TAMMpON on January 26th, 2008 at 2:49 pm - Permalink
i’m not a partner, but i’m just curious on how much you can make? if you have youtube please subscribe to us
http://www.youtube.com/JNCvids
Jnell on March 17th, 2008 at 3:22 pm - Permalink