Comments on: Are Extended Movie Clips a Good Idea?

By: Do Commercials Need Teasers? « NewTeeVee

Do Commercials Need Teasers? « NewTeeVee — Fri, 25 Jan 2008 16:32:14 +0000

[...] Commercials Need Teasers? Posting clips on the web of upcoming events like blockbuster movies is now par for the marketing course. But has this tactic not jumped the shark when companies post [...]

By: Liz Gannes

Liz Gannes — Thu, 27 Dec 2007 02:13:33 +0000

Thanks Brian, I fixed the link.

By: Brian Moura

Brian Moura — Thu, 27 Dec 2007 01:51:02 +0000

The link to the Variety article in this story is broken. You’ll get a butler error when it is clicked.

By: Craig Rubens

Craig Rubens — Wed, 26 Dec 2007 23:20:29 +0000

We can't forget Wes Anderson's recent Darjeeling Limited with its The Hotel Chevalier prequel of sorts available from iTunes. Any consensus on how this promoted the film? It seems like a great idea but I have to admit that while I logged into iTunes to download when I read about it I have yet to watch it or go see the movie.

In theory I like the idea of using the infinite space of the internet to add promotional, complementary, and extra material for feature film releases.

By: Chris Albrecht

Chris Albrecht — Wed, 26 Dec 2007 18:26:42 +0000

Michael, you're right on both fronts. In the case of Walk Hard, the ten minutes almost seemed like an act of desperation. But it seems like putting that much online might have backfired.

And Tim, ugh. Yes. You've hit the nail on the head. Too many trailers today give too much away.

By: Tim Street

Tim Street — Wed, 26 Dec 2007 18:11:47 +0000

There are good strip teases and bad strip teases just like there are good movie trailers and bad movie trailers.

Hey, some trailers are so good they give away the whole movie and leave movie goers unhappy but they don't ask for their money back. At least not yet. ;)

By: Michael Markman

Michael Markman — Wed, 26 Dec 2007 18:07:16 +0000

I love John C. Reilly's work. But the poster is a turnoff. No promotion could overcome that. Oh. And Reilly adds a huge amount as a supporting character actor. But who expected him to carry a film? Whether or not the clip is on line, the picture starts in a hole.

As for Compass... there was a Christian campaign against it. And all the materials looked dark and broody. If I want dark and broody, I'll watch Johnny Depp slash a few throats.

In both cases... the promo technique was beside the point.

As for re-watching the opening. If people love a film, they'll watch it more than once. In more than one medium.