Comments on: NTV Predictions: Video Advertising http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/ NewTeeVee Mon, 23 Nov 2009 00:17:22 +0000 http://wordpress.com/ hourly 1 By: Brett Hill http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-247745 Brett Hill Mon, 27 Oct 2008 19:28:01 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-247745 <p>Youtube will be successfull with the in-video format in terms of the bigger brands but they still have to work out what user-generated content ads will display next to--the advertiser needs a higher comfort level here.</p> <p>An affordable option is Hot Pluto's Video Business Directory--and it's not "less-intrusive"--it's "non-intrusive."</p> <p>www.hotpluto.com</p> Youtube will be successfull with the in-video format in terms of the bigger brands but they still have to work out what user-generated content ads will display next to–the advertiser needs a higher comfort level here.

An affordable option is Hot Pluto’s Video Business Directory–and it’s not “less-intrusive”–it’s “non-intrusive.”

http://www.hotpluto.com

]]> By: Show me the money - How to make money from advertising? « Velocix Blog http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-240798 Show me the money - How to make money from advertising? « Velocix Blog Thu, 10 Jul 2008 11:41:52 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-240798 <p>[...] of a strategy shift from December 2007 when the “Head of Monetisation” from YouTube said, “I firmly believe that for any video ad format to succeed, it must be non-intrusive to [...]</p> [...] of a strategy shift from December 2007 when the “Head of Monetisation” from YouTube said, “I firmly believe that for any video ad format to succeed, it must be non-intrusive to [...]

]]> By: Internetvideos: Pre-Rolls, Overlays plus X | Digitaler Film http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-231088 Internetvideos: Pre-Rolls, Overlays plus X | Digitaler Film Sat, 09 Feb 2008 14:26:41 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-231088 <p>[...] der Meinung von Experten sollen sich die Overlay/Inlay-Ads bei Videoplattformen in diesem Jahr durchsetzen. Bei dieser Werbeform werden Teile des Players mit [...]</p> [...] der Meinung von Experten sollen sich die Overlay/Inlay-Ads bei Videoplattformen in diesem Jahr durchsetzen. Bei dieser Werbeform werden Teile des Players mit [...]

]]> By: Transcoding Expands Video Advertising Opportunities at RipCode Blog http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-229943 Transcoding Expands Video Advertising Opportunities at RipCode Blog Mon, 28 Jan 2008 14:02:12 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-229943 <p>[...] many interesting blog posts from NewTeeVee, Contentinople, and Digital Media Wire to name just a few, have discussed the video advertising [...]</p> [...] many interesting blog posts from NewTeeVee, Contentinople, and Digital Media Wire to name just a few, have discussed the video advertising [...]

]]> By: NTV Predictions: Video Advertising « Adsales’s Weblog http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-216407 NTV Predictions: Video Advertising « Adsales’s Weblog Sun, 06 Jan 2008 05:25:07 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-216407 <p>[...] NTV Predictions: Video Advertising Among the questions we’ve asked our panel of experts was this one: Which online video ad format will become dominant in 2008? [...]</p> [...] NTV Predictions: Video Advertising Among the questions we’ve asked our panel of experts was this one: Which online video ad format will become dominant in 2008? [...]

]]> By: hunamiu http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-213256 hunamiu Wed, 02 Jan 2008 23:08:26 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-213256 <p>The best format that is emerging as the standard for 2008 and beyond is the Blip'd Media Format. Any social video can support widgets and graphics within a transparent user-controlled overlay. Even Youtube can run from a DVD/CD. Measurements of ads and widgets etc... are instant and totally FREE.</p> <p>All of these benefits are available NOW and can be easily done in seconds without modifying current video views. See it live in action: myspace.com/iamghettogates</p> <p>Move your mouse over to play the video - discover more! See why 2008 will soon be the year everyone is going to get blip'd!</p> The best format that is emerging as the standard for 2008 and beyond is the Blip’d Media Format. Any social video can support widgets and graphics within a transparent user-controlled overlay. Even Youtube can run from a DVD/CD. Measurements of ads and widgets etc… are instant and totally FREE.

All of these benefits are available NOW and can be easily done in seconds without modifying current video views. See it live in action: myspace.com/iamghettogates

Move your mouse over to play the video – discover more! See why 2008 will soon be the year everyone is going to get blip’d!

]]> By: Jose Miguel Cansado http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-212968 Jose Miguel Cansado Wed, 02 Jan 2008 15:51:18 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-212968 <p>Thanks NTV and all experts for the valuable predictions.</p> <p>See below a post on Mobile Advertisement. Most of the ideas for Internet TV / online Video do apply to Mobile Video too.</p> <p>http://tech-talk.biz/2008/01/02/will-2008-be-the-year-of-mobile-advertisement/</p> Thanks NTV and all experts for the valuable predictions.

See below a post on Mobile Advertisement. Most of the ideas for Internet TV / online Video do apply to Mobile Video too.

http://tech-talk.biz/2008/01/02/will-2008-be-the-year-of-mobile-advertisement/

]]> By: tech-talk.biz » Blog Archive » Will 2008 be the year of Mobile Advertisement? http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-212962 tech-talk.biz » Blog Archive » Will 2008 be the year of Mobile Advertisement? Wed, 02 Jan 2008 15:43:33 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-212962 <p>[...] flat-fee, this can be a showstopper for the mobile ads party.   NewTeeVee recently posted their “outsourced” predictions for Video Advertisement. Even if focused on Internet TV, most of the comments are also valid for Mobile Video [...]</p> [...] flat-fee, this can be a showstopper for the mobile ads party.   NewTeeVee recently posted their “outsourced” predictions for Video Advertisement. Even if focused on Internet TV, most of the comments are also valid for Mobile Video [...]

]]> By: Thee Stranger http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-210045 Thee Stranger Sat, 29 Dec 2007 23:29:02 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-210045 <p>I don't understand how Mr. Seth considers InVideo ads to be non-intrusive.</p> <p>Having an ad pop up and obscure the bottom third of the content is annoying and distracting, and is one of the reasons why I stopped watching television.</p> I don’t understand how Mr. Seth considers InVideo ads to be non-intrusive.

Having an ad pop up and obscure the bottom third of the content is annoying and distracting, and is one of the reasons why I stopped watching television.

]]> By: Nate Pagel http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-209255 Nate Pagel Sat, 29 Dec 2007 01:27:13 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-209255 <p>What is the dominant banner ad format? If we can't answer that after 12 years, why would anyone attempt to know what the dominant video ad format would be for 2008. I won't. But I'll try and measure whatever an agency produces AND a publisher accepts. Ultimately the user's decide - and that's what metrics and analytics are for - in aggregate.</p> What is the dominant banner ad format? If we can’t answer that after 12 years, why would anyone attempt to know what the dominant video ad format would be for 2008. I won’t. But I’ll try and measure whatever an agency produces AND a publisher accepts. Ultimately the user’s decide – and that’s what metrics and analytics are for – in aggregate.

]]> By: Heard it Hear First - Long Form Video Ads Will Be The Ad Unit of Choice « Furrier.org http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208981 Heard it Hear First - Long Form Video Ads Will Be The Ad Unit of Choice « Furrier.org Fri, 28 Dec 2007 18:14:10 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208981 <p>[...] Be The Ad Unit of Choice December 28, 2007 Posted by Furrier.org in Technology. trackback Liz Gannes at NewTeeVee takes a stab at the online video market for 2008.  Great first start.  In her post there is a lot of guessing.  Why?  Because online video [...]</p> [...] Be The Ad Unit of Choice December 28, 2007 Posted by Furrier.org in Technology. trackback Liz Gannes at NewTeeVee takes a stab at the online video market for 2008.  Great first start.  In her post there is a lot of guessing.  Why?  Because online video [...]

]]> By: Furrier.org http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208975 Furrier.org Fri, 28 Dec 2007 17:59:33 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208975 <p>Liz, Keep an eye on what long form video as ad units. My former company is developing them for many firms.</p> <p>Also there is a ton of coverage from adtech in NY.</p> <p>IMO: what podtech is doing AND contextual navigation will be the way it goes... overlays and swifts are the banner of the video ad market - ineffective but the only game in town</p> Liz,
Keep an eye on what long form video as ad units. My former company is developing them for many firms.

Also there is a ton of coverage from adtech in NY.

IMO: what podtech is doing AND contextual navigation will be the way it goes… overlays and swifts are the banner of the video ad market – ineffective but the only game in town

]]> By: predictions08 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208788 predictions08 Fri, 28 Dec 2007 13:35:47 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208788 <p>And if the right format was still not created? more predictions for 2008 on our twitter account http://twitter.com/predictions08</p> And if the right format was still not created? more predictions for 2008 on our twitter account http://twitter.com/predictions08

]]> By: Matt_ http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208713 Matt_ Fri, 28 Dec 2007 12:00:45 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208713 <p>Keep an Eye on what Video Egg is doing with overlays then look at what will happen to Video advertising in 2008 .</p> Keep an Eye on what Video Egg is doing with overlays then look at what will happen to Video advertising in 2008 .

]]> By: JoeDuck http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208494 JoeDuck Fri, 28 Dec 2007 06:17:03 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208494 <p>2008 Prediction: Video advertising will fail to work well.</p> <p>Sure Google/YouTube ads will be dominant, but they will continue to fail to monetize video at the levels needed to make much impact for Google or content producers. Content producers will see something of a boon from the socializing of video content to be used in social media for moderate to big companies.</p> 2008 Prediction: Video advertising will fail to work well.

Sure Google/YouTube ads will be dominant, but they will continue to fail to monetize video at the levels needed to make much impact for Google or content producers. Content producers will see something of a boon from the socializing of video content to be used in social media for moderate to big companies.

]]> By: Frank Sinton http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208397 Frank Sinton Fri, 28 Dec 2007 03:45:10 +0000 http://newteevee.com/2007/12/27/ntv-predictions-video-advertising/#comment-208397 <p>1) Whatever Google pushes - their existing relationships and dominance will continue and extend to video overlay ads.</p> <p>2) Whomever can best re-purpose the 15 and 30-second TV spot best. Seriously. OK, i admit, we have something in the works in this area... :) But think about it - if TV ad dollars shift because of the Writers Strike, expect to see a slew of advertisers who want to use their campaign funds to push the ad format they have already spent millions producing.</p> 1) Whatever Google pushes – their existing relationships and dominance will continue and extend to video overlay ads.

2) Whomever can best re-purpose the 15 and 30-second TV spot best. Seriously. OK, i admit, we have something in the works in this area… :) But think about it – if TV ad dollars shift because of the Writers Strike, expect to see a slew of advertisers who want to use their campaign funds to push the ad format they have already spent millions producing.

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