Comments on: 5min Raises $5 Mil http://newteevee.com/2008/01/02/5min-raises-5-mil/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: 5min Raises $7.5 Million http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-265433 5min Raises $7.5 Million Thu, 23 Jul 2009 15:15:17 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-265433 <p>[...] Globespan Capital Partners, with previous investor Spark Capital kicking in as well. Including the $5 million first round and angel funding, this latest round brings the total amount 5min has raised to $12.8 [...]</p> [...] Globespan Capital Partners, with previous investor Spark Capital kicking in as well. Including the $5 million first round and angel funding, this latest round brings the total amount 5min has raised to $12.8 [...]

]]> By: Irwin Kramer http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-238928 Irwin Kramer Thu, 05 Jun 2008 14:59:14 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-238928 <p>Why haven't you done anything on CLIENTELEVISION.com???</p> Why haven’t you done anything on CLIENTELEVISION.com???

]]> By: Howcast Launches More How-to Videos with $8M « NewTeeVee http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-230881 Howcast Launches More How-to Videos with $8M « NewTeeVee Wed, 06 Feb 2008 16:56:34 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-230881 <p>[...] to other how-to video startups, many of which are also quite well-backed. 5min, for instance, has $5 million to aggregate how-to videos, while VideoJug has at least $30 million to make its own how-to [...]</p> [...] to other how-to video startups, many of which are also quite well-backed. 5min, for instance, has $5 million to aggregate how-to videos, while VideoJug has at least $30 million to make its own how-to [...]

]]> By: WonderHowTo Makes Us WonderWhy « NewTeeVee http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-230164 WonderHowTo Makes Us WonderWhy « NewTeeVee Wed, 30 Jan 2008 17:23:53 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-230164 <p>[...] But WonderHowTo’s competitors aren’t exactly poor as church mice. 5min just raised $5 million in its first round; VideoJug pulled in $30 million last year. And ExperVillage was acquired by [...]</p> [...] But WonderHowTo’s competitors aren’t exactly poor as church mice. 5min just raised $5 million in its first round; VideoJug pulled in $30 million last year. And ExperVillage was acquired by [...]

]]> By: Michael Pick http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-214001 Michael Pick Thu, 03 Jan 2008 17:31:11 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-214001 <p>Further signs that the how-to format is on the up.</p> <p>2008 looks set to consolidate (in a big way) the trend of advertisers and companies producing value-rich video content as a means of gaining attention and brand building.</p> <p>This is certainly a good antidote to the pre-rolls everyone wants to see buried. Tim's (nicely plugged) French maids have incorporated this approach with sponsored editions of the show, and I think we can expect to see a lot more creative merging of genuine use value with a subtle, less invasive mode of marketing in the coming year.</p> <p>And no, I don't mean like QVC infomercials.</p> <p>Also, the market for (slightly less glamorous) affiliate sales is huge in this sector. Teach someone how to sign up for website hosting, and get an $85 kickback from the hosting company every time they do. Beats the hell out of lousy CPM rates with sufficient volume.</p> Further signs that the how-to format is on the up.

2008 looks set to consolidate (in a big way) the trend of advertisers and companies producing value-rich video content as a means of gaining attention and brand building.

This is certainly a good antidote to the pre-rolls everyone wants to see buried. Tim’s (nicely plugged) French maids have incorporated this approach with sponsored editions of the show, and I think we can expect to see a lot more creative merging of genuine use value with a subtle, less invasive mode of marketing in the coming year.

And no, I don’t mean like QVC infomercials.

Also, the market for (slightly less glamorous) affiliate sales is huge in this sector. Teach someone how to sign up for website hosting, and get an $85 kickback from the hosting company every time they do. Beats the hell out of lousy CPM rates with sufficient volume.

]]> By: Phil Goodman http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213998 Phil Goodman Thu, 03 Jan 2008 17:28:58 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213998 <p>Another Me Too company funded by a Me Too VC</p> <p>(queue Richter Scale's Here Comes Another Bubble...)</p> Another Me Too company funded by a Me Too VC

(queue Richter Scale’s Here Comes Another Bubble…)

]]> By: Tim Street http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213987 Tim Street Thu, 03 Jan 2008 17:10:54 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213987 <p>I Like "How To's" a lot.</p> <p>I wonder if anyone has ever thought of doing them with sexy girls?</p> I Like “How To’s” a lot.

I wonder if anyone has ever thought of doing them with sexy girls?

]]> By: joe http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213521 joe Thu, 03 Jan 2008 06:42:49 +0000 http://newteevee.com/2008/01/02/5min-raises-5-mil/#comment-213521 <p>Good for 5min! great product</p> Good for 5min! great product

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