Penn Jillette Series Debuts on Crackle; magician to do at least four “rants” a week for the Sony-owned video site. (Crackle)

The Associated Press Helps Local Sites Monetize Video; affiliates of the AP Video Network can upload video and insert their own local ads. (MediaWeek)

Coors Taps UGC for Super Bowl Contest; contestants must demonstrate why they deserve a trip to the Super Bowl, but can’t reference any of the teams, players or coaches — and cannot depict drinking games. (The New York Times)

Universal No Longer Beholden to HD DVD; end of exclusivity is another boon for Blu-Ray and another nail in the coffin for the HD DVD format. (paidContent)

Strike Forces Pay Cuts at ICM; talent agency invoked force majeure on as many as five agents and implemented pay cuts for agents and execs making six-figure salaries. (Variety)