Comments on: Broadband Enterprises Raises $10M http://newteevee.com/2008/01/16/broadband-enterprises-raises-10m/ NewTeeVee Sun, 22 Nov 2009 06:42:24 +0000 http://wordpress.com/ hourly 1 By: XLNTads Blog » Blog Archive » Broadband Enterprises and XLNTads Partnership Update http://newteevee.com/2008/01/16/broadband-enterprises-raises-10m/#comment-229223 XLNTads Blog » Blog Archive » Broadband Enterprises and XLNTads Partnership Update Thu, 17 Jan 2008 20:11:01 +0000 http://newteevee.com/2008/01/16/broadband-enterprises-raises-10m/#comment-229223 <p>[...] Enterprises has some great news of their own (they just raised $10 million in funding to grow their company!) which should [...]</p> [...] Enterprises has some great news of their own (they just raised $10 million in funding to grow their company!) which should [...]

]]> By: VideoCounter http://newteevee.com/2008/01/16/broadband-enterprises-raises-10m/#comment-229206 VideoCounter Thu, 17 Jan 2008 17:00:00 +0000 http://newteevee.com/2008/01/16/broadband-enterprises-raises-10m/#comment-229206 <p>The reason that everyone claims to be the largest, despite the faultiness of the counting, is that nobody is counting the same thing.</p> <p>As far as comScore reporting goes, Broadband Enterprises is credited for content streams as well as pre-roll ads. Tremor Media doesn't distribute content, so they would only be showing actual ads served. The important number, I would think, would be potential reach. BBE=45 million, VidEgg=50 mil, Tremor=92 million (all numbers cited from your reporting).</p> The reason that everyone claims to be the largest, despite the faultiness of the counting, is that nobody is counting the same thing.

As far as comScore reporting goes, Broadband Enterprises is credited for content streams as well as pre-roll ads. Tremor Media doesn’t distribute content, so they would only be showing actual ads served. The important number, I would think, would be potential reach. BBE=45 million, VidEgg=50 mil, Tremor=92 million (all numbers cited from your reporting).

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