The general consensus is that the Studios and the WGA are likely to agree a deal, but I think they are both arguing at the expense of the most important person in all of this mess, the Viewer.

What the WGA and all the other unions should realise is that by renegotiating, all they are doing is messing around while the towers they and the Studios have built are crumbling down.

The new value systems, enabled by cheap production and almost zero-cost internet distribution will enable all Talent to thrive. With the right financing models, it will give them;

A) creative and storytelling freedom

B) an opportunity to co-own media and to see significant return of value from their efforts

C) protection from needing to pursue alternative employment, i.e., a viable long term career opportunity

Most producers, actors, directors, make-up artists, writers, THE TALENT, have a huge opportunity at their feet.

The problem is, all the new players like Film 7, 60Frames, Jackson Bites, and Virtual Artists, are just trying to recreate the Studio model for the internet. These nouveau Studios still cover the financial risk so inherently, the TALENT will still be dominated by these new firms, the firms will centralise and hold control of decision making, investment and allocation of people to projects.

This is a model that we all want to move away from, it cannot and does not scale. Unfortunately it looks like TV 2.0 will be more like TV 1.1