The big issue is that HBO gets a hefty monthly check from the cable operators for 6+ channels of HBO plus HBO On Demand. It will be hard for them to navigate a path that leads to a truly compelling broadband offering that doesn’t wreck their relationship with the MSOs and thus kill the cash cow.

The environment here has zero grasp for anything creative online. It swims in the liquid gold of its subscription based, old teevee platform, that it never stops to see the potential in finding other pools to swim in, too.

Silly analogies aside, we need to understand that the “Home” in “Home Box Office” only applies to the living room where the television is, and sadly, will need the awakened zest of a born-again christian to get out of its myopic old teevee funk.

And what a complicated content delivery model at that! Who honestly would think a model with that many conditions could work. Users crave simplicity, and wont settle for anything less. hence the rise of apple and itunes.

With the great shows and the huge fan base that HBO you would think that of all the networks HBO is best placed to take their time.

Good article, and i’m loving newteevee guys. great site. :)