Written by Liz Gannes
Posted Monday, January 28, 2008 at 4:00 AM PT

TubeMogul Launches Premium Video Stats

TubeMogul, the leading vendor of tracking tools for web video shows, is hoping it can convince its customers to pay for its products. The Emeryville, Calif.-based startup already has top web video production shops like Vuguru, Next New Networks, and CBS Interactive hooked on its free version, so it’s about time to lock them into a business model that will last.

TubeMogul’s premium services, which start at $500 per month, are oriented towards people who publish multiple shows. They include features such as demographics, scheduled deployment, and competitive intelligence. See the feature chart here.

It’s not clear how big the market for video analytics is yet, but with so many web production shops opening for business (see Film 7, Virtual Artists, Jackson Bites, Blowtorch Entertainment, and 60Frames), the honeymoon could last for a while.

TubeMogul, which has 11 employees, announced seed funding in October and is currently working on a Series A round. The company also plans to start releasing higher-level video industry reports, something we at NewTeeVee will definitely be looking forward to.

As part of our online video predictions for 2008, “self-proclaimed viral video genius” Kevin “Nalts” Nalty picked TubeMogul as his startup to watch.

The TubeMogul product release was made at the DEMO Conference in Palm Desert, Calif. Also today, another online video analytics startup, Visible Measures, which also makes tools oriented at publishers, debuted its core product at DEMO, and announced it had raised $13.5 million in Series B funding. We’ll follow up with the company for more. For now, see our DEMO roundup. Update: full story here.

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Topic: Startups

Comments (3)

i’m very curious how tubemogul can seriously claim they can track things like demographics. all their service does is pull data off major video sites front ends which as anyone who knows anything about online videos knows is not entirely accurate all the time. not even youtubes front end data is batched processed so you have to know when youtube is refreshing the data it displays on the pages.

stc — 7:28 AM on January 28, 2008 Reply
i know how they get demographics data.. its complete BS.. email me if you want to learn how to get demo data.. they are charging way lot of money for something they are making up on their own…lol.. shame on them

seo.marketing.girl<@>gmail

Rihya ng — 4:30 PM on February 7, 2008 Reply
The fact that they are claiming they are the “leading vendor of tracking tools for web video” is fairly interesting. There are a lot of other players in this segment and most of the interesting work still remains to be done.

Check out an upcoming player in this field: http://www.traackr.com.

Dave — 2:14 PM on February 9, 2008 Reply

Linkbacks (3)

[...] Visible Measures launched its VisibleSuite, which helps publishers and advertisers measure how audiences find, view, interact and share videos. And another video analytics company, TubeMogul, also launched paid video publishers’ tools at the conference (our extended coverage). [...]

DEMO 08 Day One Roundup « NewTeeVee — 9:34 AM on January 28, 2008
[...] services are quite similar to TubeMogul, a startup also doing a product launch at DEMO today (our story). Both companies help publishers send their video to lots of different sites so as to get the [...]

Visible Measures Acquires Vidmeter «… — 1:10 PM on January 28, 2008
[...] creators with syndication and tracking services. In related news, TubeMogul has launched a line of premium services for online video producers. The new services offer increased control of syndication and enhanced statistical analysis of video [...]

Verizon FiOS - Hey Nielsen! - Spectrum Auction… — 4:53 AM on January 29, 2008