Vid-Biz: Current, YouTube, Super Bowl
Current TV Files for an IPO; Al Gore-backed media company could raise up to $100 million, a good chunk of which will pay off its current $36.5 million in debt. (Associated Press)
Hurley Wants EU Licenses ‘Streamlined’; YouTube founder wants a pan-European license, also talks about expanding rev share and how the company receives 10 hours of video per minute. (paidContent)
Companies Extending Super Bowl Ads Online; TV spots morphing beyond the 30 seconds into deeper engagement tactics like profiles on social networks, polls and transitions into banner ads. But where are the UGC ads this year? (The Wall Street Journal)
Quarterlife Gets New Premiere Date; Web series will make the leap to television on Tuesday, Feb. 16 26 at 10 p.m., after The Biggest Loser (insert your own joke here). (The Hollywood Reporter) (UPDATE: The original Reporter story had the wrong premiere date. This post has been updated with the correct information.)
NBC Gets Local with LX.TV Acquisition; peacock’s Local Media division buys producer of local entertainment content to run outside of traditional television. (Broadcasting & Cable)
Verizon FiOS TV Crosses One Million Mark; total number reflects the 943,000 FiOS TV homes plus homes that buy DirectTV-branded video service. (IP Democracy)
Iraqis Satirize Their Situation on YouTube; humor expressed through videos of U.S. soldiers, police and even Moqtada al-Sadr. (Variety)
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[...] Chris Albrecht wrote a fantastic post today on “Vid-Biz: Current, YouTube, Super Bowl”Here’s ONLY a quick extractCompanies Extending Super Bowl Ads Online; TV spots morphing beyond the 30 seconds into deeper engagement tactics like profiles on social networks, polls and transitions into banner ads. But where are the UGC ads this year? … [...]
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