Written by Chris Albrecht
Posted Friday, February 1, 2008 at 8:36 AM PT

 

What Would Micro-Hoo Mean for Video?

So Microsoft has offered to buy Yahoo for $44.6 billion. If accepted, it would certainly shake up the tech world. But what would it mean for online video? It’s on Steve Ballmer’s mind. In his letter to Yahoo he mentioned video specifically:

Emerging user experiences: Our combined ability to focus engineering resources that drive innovation in emerging scenarios such as video, mobile services, online commerce, social media, and social platforms is greatly enhanced.

Each company has something the other has lacked. Yahoo has a vast audience, but not much ambition or focus (peanut butter!). MSN doesn’t have the audience, but Microsoft has always been cut-throat when it wants something. While we’re still digesting and analyzing the news, here’s a quick rundown of some immediate implications should the deal go through:

Traffic Stats: According to the most recent comScore stats, Micro-hoo would generate 509 million video plays, giving it 5.4 percent of the market and placing it second behind Google.

Maven: Yahoo just bought is set to buy Maven Networks, which means Microsoft would power online video for Gannett, Hearst, Fox News, Sony BMG, the Financial Times, Univision, TV Guide, and others.

IPTV: Yahoo has a relationship with AT&T for services on their video boxes while Microsoft has a whole IPTV package. Yahoo services on top of a Microsoft IPTV layer could make Microsoft’s IPTV move valuable and worthy for phone companies wanting to offer video services.

Channel Overlap: Both companies offer video channels featuring UGC and professional content. Yahoo will most likely have to step up to MSN’s SoapBox.

Silverlight: Microsoft’s cross-platform video technology isn’t the Flash killer it set out to be; this would give the company the chance to integrate it across a large property and force adoption.

JumpCut: Microsoft gets access to Yahoo’s online video editing tool. While Yahoo hasn’t done much with it (Campaign mashup? Yawn.), the Redmond giant will find a use for it.

Facebook: Yahoo’s audience + Microsoft’s stake Facebook + JumpCut = some kind of killer video widget.

Xbox Live Marketplace: Micro-hoo will have both streaming (to a larger audience) and paid download videos, setting itself up in a better position to take on Apple’s download-only proposition.

Zune: Now Microsoft has access to millions of more people who won’t buy its handheld media player.

Need more Micro-hoo? Check out other GigaOm Network coverage:

Follow us on Twitter or subscribe to the feed

Sphere
Topic: Money & Power
« Previous Post Next Post »

Comments & Trackbacks

  1. [...] Engine Journal, Scobleizer, CNET News.com, San Francisco Chronicle, Hardware 2.0, WebProNews, NewTeeVee, GigaOM, Epicenter, Insider Chatter, InsideMicrosoft, SEO and Tech Daily, Searchviews, [...]

    OMG ! Microsoft Proposes to Yahoo! | Athow.com : Tech life at its fullest.. on February 1st, 2008 at 12:14 pm - Permalink
  2. Why are you even covering this?

    yawnz + yawnz = YAWNZ

    It’s irrelevant. Who cares but the Street?

    Gordon Mattey on February 2nd, 2008 at 4:14 pm - Permalink
  3. [...] What Would Micro-Hoo Mean for Video? [...]

    On Microsoft-Yahoo deal : unitedBIT on February 4th, 2008 at 1:48 pm - Permalink
  4. [...] What Would Micro-Hoo Mean for Video? « NewTeeVee “While we’re still digesting and analyzing the news, here’s a quick rundown of some immediate implications should the deal go through” (tags: video Yahoo Microsoft Acquisitions Business internet) [...]

    Steven Hatch’s Blog :: links for 2008-02-05 on February 4th, 2008 at 9:27 pm - Permalink
  5. [...] Otra perspectiva la pone NewTeeVee, el sitio de la nueva tele de Om Malik, que hace un análisis mucho más centrado en mercados y características técnicas del servicio. Así: [...]

    .::.Crea tus Blogs.::. » Blog Archive » ¿Qué supone para el vídeo online la unión de Microsoft con Yahoo?: La guerra por el número dos on May 21st, 2008 at 9:44 pm - Permalink

Leave a reply








Safari hates me

If your comment doesn't show up immediately, it may have gotten caught in our trusty (but occasionally overly ambitious) spam filter. Please drop us a note and we'll retrieve it.