Broadband Content to be Eligible for Prime-time Emmys
I’d tune in to see Hayden Black walk the Emmys red carpet dressed up in Abigail’s X-rated Teen Diary character — wouldn’t you? Well, we might just have our chance this year. The Academy of Television Arts & Sciences is announcing Monday it will consider broadband content for all existing prime-time Emmy award categories in September.
The move is a fast step up, considering the first Internet Emmy was handed out in 2006. Then, web shows were included for the first time last year, though they were relegated to the pre-ceremony before the live telecast. (Last year It’s Jerry Time won the variety category, NBC’s The Office: Accountants minisodes won for comedy, PBS’ Cyberchase won the children’s category, and Satacracy 88 won drama.)
Now, broadband shows will be considered the same as network and cable contenders in categories for drama, comedy, variety/musical shows, “long form” including mini-series, made-for-television movies, reality shows, non-fiction filmmaking and prime-time animation.
The eligibility rules for broadband participants have not yet been posted, but they will eventually be available here. “I can tell you that people should be realistic about what will be accepted by the Academy. Winning a Primetime Emmy is a prestigious honor. As such, they will be extending the same dedication to the recognition of excellence in broadband delivered content as they have to cable and network television delivered content,” said spokesperson Paula Gould of Marketingworks. The submission deadline is March 28.
Meanwhile, it’s looking more and more likely that an end to the writers’ strike is imminent. Under the terms of the proposed contract, web shows that cost a lot to produce and/or come from professional writers will be covered. Hey hey online video, there’s a lot of legitimacy coming your way this week!
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- Microsoft Takes My Advice (Mostly) [TheAppleBlog]
- Palm Pre Kicks Off With NFL Mobile This Season [jkOnTheRun]
- Is Intel Ready to Break Microsoft’s Heart? [GigaOM]
- Collaborating With Evernote [WebWorkerDaily]
- U.S. Postal Service Gives Stamp of Approval To FOSS [OStatic]
- Ultracapacitor Maker Graphene Energy Eyes New Funding, Tech Milestone [Earth2Tech]
- Canadian Content Producers Take a Stand for Net Neutrality [NewTeeVee]
© 2009 The GigaOM Network. Marketing consulting by ACS.
[...] Academy of Television Arts & Sciences is expected to announce that online content will be considered for existing Primetime Emmy categories. A sparse announcement is currently hosted on the ATAS [...]
WGA - AMPTP - Yahoo! - Microsoft - MediaBytes February 11, 2008 | MediaBytes with Shelly Palmer Video on February 11th, 2008 at 6:19 am - Permalink
It will be interesting to see if real online shows get into the mix or if regular TV shows will dominate the nominations.
Tim Street on February 11th, 2008 at 9:44 am - Permalink
Good point, Tim. Many of the winners of TV Guide’s online video awards were traditional TV shows. But Liz, I am with you — it would be priceless to see Hayden accept his award as Abi!
Daisy Whitney on February 11th, 2008 at 10:40 am - Permalink
[...] Webbies to Emmys NewTeeVee is reporting that web series will be eligible for the [...]
From Webbies to Emmys « MyMediaMusings on February 11th, 2008 at 2:05 pm - Permalink
i went out and bought Abigail some new clothes today just in case. fingers crossed! :)
Hayden Black on February 11th, 2008 at 2:26 pm - Permalink
[...] as the Academy of Television Arts & Sciences is concerned, online video and TV compete on the same level. The Academy of Television Arts & Sciences is announcing Monday it will consider [...]
Online Video to Compete with TV in Primetime Emmys on February 12th, 2008 at 1:20 am - Permalink
There are only 2 shows online right now that could compete with Primetime shows, and one of them already won an Emmy last year. Nothing else has come out since Satacracy 88 that is really that good.
The other show was made by a network, so indie online producers have a long way to go.
Bob Jenson on February 13th, 2008 at 8:28 pm - Permalink
[...] the Academy announced that any broadband content is also eligible to be nominated for any of the regular prime-time Emmy award categories. According [...]
The Emmys Give Props to Interactive Media, But Reduce Number of Finalists on March 24th, 2009 at 3:07 pm - Permalink