Comments & Trackbacks

1. Liz, your post gives me the feeling that MTV appeared to project that they owned Music videos. Ie, if its a music video, it must come from MTV.

   Can you comment on this?
   Am I just reading you wrong?

   Thanks,
   James

   James Gardiner on February 12th, 2008 at 6:35 pm - Permalink

2. Are you going to put the video up on YouTube?

   Frank Sinton on February 12th, 2008 at 8:36 pm - Permalink

3. Liz did they say anything about Joost or dont MTV ,a Viacom brand, care about Joost anymore ?

   (note to NewTeeVee readers Viacom are major investors in Joost )

   Matt_ on February 12th, 2008 at 8:49 pm - Permalink

4. James, they did talk a lot about music videos, but we were talking also about their full-length shows. For music videos, they have access to an extensive library that they seem to be working on webifying.

   Liz Gannes on February 12th, 2008 at 9:23 pm - Permalink

5. Sure thing, Frank!

   Liz Gannes on February 12th, 2008 at 9:24 pm - Permalink

6. Matt, they didn’t say a ton about Joost. I actually might have been the only person who brought up Joost when I was talking about where I watch their content.

   Liz Gannes on February 12th, 2008 at 9:25 pm - Permalink

7. What about community? Growing up watching MTV, you always felt like it is a lot more than just watching music videos. There were personalities and conversations around the videos that you couldn’t get anywhere else.

   Syndicating content everywhere is just step #1 and is New Media 101. Sites like MySpace, Imeem, and YouTube are so far ahead in terms of building communities around music. I know MTV/Vicaom has Flux, but did they elaborate more on how they are going to embrace communities in this new age of social media?

   Frank Sinton on February 12th, 2008 at 9:40 pm - Permalink

8. Yup, that was actually MTV’s main point. I just chose these excerpts before I headed out to a meeting tonight. They are building communities and virtual worlds and all sorts of stuff around their shows. I would say they are actually a lot more scattershot than conservative about online communities — they seem to be giving everything and anything a try. And the page views on some of them are pretty impressive, e.g. iamonmtv.com and “next or not.”

   Liz Gannes on February 12th, 2008 at 9:45 pm - Permalink

9. MTV is tripping there so over.
   http://nextthing.wordpress.com/

   nextthing on February 12th, 2008 at 10:21 pm - Permalink

10. They can bad mouth YouTube, but I find that most of the content I find there is original. Hulu may have decent content, but you’ll never see random clips of skateboarders and cops clashing or even a lot of the independent content that focuses on more niche content like gamers.

    I get why they want to build Hulu up to be some kind of revolutionary thing, but they are still missing some pretty key aspects if you ask me. There’s no portability with the video, there’s forced ads, instead of using advertising to engage the audience and its restricted by geography. How can this really compete with the free for all that is YouTube. The majority of the content might not be great, but there is enough content and the search engines are good enough that I can find things that are really interesting to my interests.

    Even beyond, what Hulu will become, I’m annoyed by their whole beta “invite” system. I get that they want to give early adopters a sneak peak, but how many blog posts have they milked out of people by giving a few more invites to their exclusive little club. This may work for building up a bit of buzz, but after the fifth round of invites, it’s gets old to see gatekeepers still preventing the public from trying the site.

    Davis Freeberg on February 12th, 2008 at 11:00 pm - Permalink

11. [...] needs a reality check A post over at NewTeeVee discusses MTV likely embracing of the NBC-sponsored (I believe) web-video portal [...]

    MTV needs a reality check « MyMediaMusings on February 13th, 2008 at 12:55 pm - Permalink

12. [...] MTV Exec’s vinden dat YouTube zonder MTV/Viacom content maar een lege huls is. Interessant. Lees verder op NewTeeVee [...]

    MTV loves Hulu? | zoomz - Alles over internetvideo on February 13th, 2008 at 3:45 pm - Permalink

13. [...] go for video, so obviously all parties involved are talking (especially Viacom with the way execs fawned over Hulu yesterday), but nothing’s been signed [...]

    Hulu: No Time Warner Deal Yet « NewTeeVee on February 13th, 2008 at 6:22 pm - Permalink

14. Hulu is a much better choice than YouTube for MTV. YouTube does original amateur content very well, but for professional content Hulu is a better fit. The forced ads are still short (though they do seem to be getting longer) and the selection is great and growing. Hulu is my primary source for tv shows in lieu of cable or satellite programming.

    justin on February 14th, 2008 at 7:32 am - Permalink

15. “YouTube without us — what is there?” added Courtney Holt, executive vice president of digital music and media for MTV Networks’ Music & Logo Group.”

    Is he smoking crack? MTV doesn’t own music videos. All they own is crappy content. Comedy Central, on the other hand, has some great content, but that alone is not the reason why Youtube is successful.

    Stu Bergendorf on February 19th, 2008 at 12:00 am - Permalink

16. [...] most popular, are Viacom’s first participation in Hulu, something it’s been hinting at for a while now. They are also full episodes, something Viacom only recently started offering on [...]

    Hulu Gets Its First Viacom, PBS Content « NewTeeVee on June 10th, 2008 at 12:06 am - Permalink