Comments on: MTV Likes Hulu, Not YouTube

By: Hulu Gets Its First Viacom, PBS Content « NewTeeVee

Hulu Gets Its First Viacom, PBS Content « NewTeeVee — Tue, 10 Jun 2008 07:06:59 +0000

[...] most popular, are Viacom’s first participation in Hulu, something it’s been hinting at for a while now. They are also full episodes, something Viacom only recently started offering on [...]

By: Stu Bergendorf

Stu Bergendorf — Tue, 19 Feb 2008 08:00:15 +0000

“YouTube without us — what is there?” added Courtney Holt, executive vice president of digital music and media for MTV Networks’ Music & Logo Group."

Is he smoking crack? MTV doesn't own music videos. All they own is crappy content. Comedy Central, on the other hand, has some great content, but that alone is not the reason why Youtube is successful.

By: justin

justin — Thu, 14 Feb 2008 15:32:39 +0000

Hulu is a much better choice than YouTube for MTV. YouTube does original amateur content very well, but for professional content Hulu is a better fit. The forced ads are still short (though they do seem to be getting longer) and the selection is great and growing. Hulu is my primary source for tv shows in lieu of cable or satellite programming.

By: Hulu: No Time Warner Deal Yet « NewTeeVee

Hulu: No Time Warner Deal Yet « NewTeeVee — Thu, 14 Feb 2008 02:22:58 +0000

[...] go for video, so obviously all parties involved are talking (especially Viacom with the way execs fawned over Hulu yesterday), but nothing’s been signed [...]

By: MTV loves Hulu? | zoomz - Alles over internetvideo

MTV loves Hulu? | zoomz - Alles over internetvideo — Wed, 13 Feb 2008 23:45:19 +0000

[...] MTV Exec’s vinden dat YouTube zonder MTV/Viacom content maar een lege huls is. Interessant. Lees verder op NewTeeVee [...]

By: MTV needs a reality check « MyMediaMusings

MTV needs a reality check « MyMediaMusings — Wed, 13 Feb 2008 20:55:20 +0000

[...] needs a reality check A post over at NewTeeVee discusses MTV likely embracing of the NBC-sponsored (I believe) web-video portal [...]

By: Davis Freeberg

Davis Freeberg — Wed, 13 Feb 2008 07:00:34 +0000

They can bad mouth YouTube, but I find that most of the content I find there is original. Hulu may have decent content, but you'll never see random clips of skateboarders and cops clashing or even a lot of the independent content that focuses on more niche content like gamers.

I get why they want to build Hulu up to be some kind of revolutionary thing, but they are still missing some pretty key aspects if you ask me. There's no portability with the video, there's forced ads, instead of using advertising to engage the audience and its restricted by geography. How can this really compete with the free for all that is YouTube. The majority of the content might not be great, but there is enough content and the search engines are good enough that I can find things that are really interesting to my interests.

Even beyond, what Hulu will become, I'm annoyed by their whole beta "invite" system. I get that they want to give early adopters a sneak peak, but how many blog posts have they milked out of people by giving a few more invites to their exclusive little club. This may work for building up a bit of buzz, but after the fifth round of invites, it's gets old to see gatekeepers still preventing the public from trying the site.

By: nextthing

nextthing — Wed, 13 Feb 2008 06:21:47 +0000

MTV is tripping there so over.
http://nextthing.wordpress.com/

By: Liz Gannes

Liz Gannes — Wed, 13 Feb 2008 05:45:14 +0000

Yup, that was actually MTV’s main point. I just chose these excerpts before I headed out to a meeting tonight. They are building communities and virtual worlds and all sorts of stuff around their shows. I would say they are actually a lot more scattershot than conservative about online communities — they seem to be giving everything and anything a try. And the page views on some of them are pretty impressive, e.g. iamonmtv.com and “next or not.”

By: Frank Sinton

Frank Sinton — Wed, 13 Feb 2008 05:40:32 +0000

What about community? Growing up watching MTV, you always felt like it is a lot more than just watching music videos. There were personalities and conversations around the videos that you couldn't get anywhere else.

Syndicating content everywhere is just step #1 and is New Media 101. Sites like MySpace, Imeem, and YouTube are so far ahead in terms of building communities around music. I know MTV/Vicaom has Flux, but did they elaborate more on how they are going to embrace communities in this new age of social media?

By: Liz Gannes

Liz Gannes — Wed, 13 Feb 2008 05:25:00 +0000

Matt, they didn’t say a ton about Joost. I actually might have been the only person who brought up Joost when I was talking about where I watch their content.

By: Liz Gannes

Liz Gannes — Wed, 13 Feb 2008 05:24:13 +0000

Sure thing, Frank!

By: Liz Gannes

Liz Gannes — Wed, 13 Feb 2008 05:23:32 +0000

James, they did talk a lot about music videos, but we were talking also about their full-length shows. For music videos, they have access to an extensive library that they seem to be working on webifying.

By: Matt_

Matt_ — Wed, 13 Feb 2008 04:49:27 +0000

Liz did they say anything about Joost or dont MTV ,a Viacom brand, care about Joost anymore ?

(note to NewTeeVee readers Viacom are major investors in Joost )

By: Frank Sinton

Frank Sinton — Wed, 13 Feb 2008 04:36:08 +0000

Are you going to put the video up on YouTube?

By: James Gardiner

James Gardiner — Wed, 13 Feb 2008 02:35:57 +0000

Liz, your post gives me the feeling that MTV appeared to project that they owned Music videos. Ie, if its a music video, it must come from MTV.

Can you comment on this? Am I just reading you wrong?

Thanks, James