Written by Chris Albrecht
Posted Tuesday, February 12, 2008 at 10:17 AM PT

 

Vid-Biz: Johnson & Johnson, Piracy, ABC

Johnson & Johnson Debuts Animated Web Ad Series; company departs from traditional TV spots with big emphasis on web marketing aimed at emotional bond between mother and child (first episode features Mariska Hargitay… doing a creepy baby voice). (The Wall Street Journal)

Commerce Dept. Launches Record Number of Piracy Cases; says 2007 saw 217 IP-related cases filed and $200 million worth of bootlegged goods seized; in a separate report, the Intl. Intellectual Property Association wants Canada placed on a “Priority Watch List” for failure to fight piracy. (Variety)

ABC Appeals $1.4 Million Indecency Fine; FCC imposed the fine after the network showed bare buttocks (and the side of a breast) before 10 p.m. … on NYPD Blue… in 2003. Yup, that makes sense. (Reuters)

YouTube Gets Mobile in Latin America; America Movil will feature content from the vid-sharing site on cell phones. (Reuters)

TVTonic Gets ON Networks Content; free Internet TV app will features HD shows like Golf Tips with Joe Beck, On Dating, and sketch comedy from Backpack Picnic. (release)

 

Sphere
Topic: Online Video
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Comments & Trackbacks

  1. [...] J&J Baby Cartoon link I know, you were waiting desperately for the link to the J&J advertainments.  Well, you can check one out right now via NewTeeVee [...]

    J&J Baby Cartoon link « MyMediaMusings on February 12th, 2008 at 2:53 pm - Permalink
  2. [...] around a series of animated webisodes for its pink Johnson’s baby lotion (we mentioned it in Vid-Biz). In an online world where most videos target 18- to 34-year-old males, this small, focused, [...]

    New Ads Use Webisodes to Reach Moms « NewTeeVee on February 16th, 2008 at 8:00 am - Permalink

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