Vid-Biz: Johnson & Johnson, Piracy, ABC
Johnson & Johnson Debuts Animated Web Ad Series; company departs from traditional TV spots with big emphasis on web marketing aimed at emotional bond between mother and child (first episode features Mariska Hargitay… doing a creepy baby voice). (The Wall Street Journal)
Commerce Dept. Launches Record Number of Piracy Cases; says 2007 saw 217 IP-related cases filed and $200 million worth of bootlegged goods seized; in a separate report, the Intl. Intellectual Property Association wants Canada placed on a “Priority Watch List” for failure to fight piracy. (Variety)
ABC Appeals $1.4 Million Indecency Fine; FCC imposed the fine after the network showed bare buttocks (and the side of a breast) before 10 p.m. … on NYPD Blue… in 2003. Yup, that makes sense. (Reuters)
YouTube Gets Mobile in Latin America; America Movil will feature content from the vid-sharing site on cell phones. (Reuters)
TVTonic Gets ON Networks Content; free Internet TV app will features HD shows like Golf Tips with Joe Beck, On Dating, and sketch comedy from Backpack Picnic. (release)
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[...] J&J Baby Cartoon link I know, you were waiting desperately for the link to the J&J advertainments. Well, you can check one out right now via NewTeeVee [...]
[...] around a series of animated webisodes for its pink Johnson’s baby lotion (we mentioned it in Vid-Biz). In an online world where most videos target 18- to 34-year-old males, this small, focused, [...]
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