Comments on: Q&A: quarterlife’s Marshall Herskovitz

By: Before MySpace Can Be an “Entertainment Portal,” It Needs to Rehaul Video « Klickabletv: digital media news

Tue, 14 Jul 2009 11:08:56 +0000

[...] from over a million per episode to around 100,000. (Show creators like Marshall Herskovitz have noted the immense power of being featured on MySpace and the letdown when you are not.) And MySpace only [...]

By: Before MySpace Can Be an “Entertainment Portal,” It Needs to Rehaul Video

Mon, 13 Jul 2009 19:32:01 +0000

By: Rob Corddry’s Children’s Hospital Runs Riot Online - NewTeeVee Station

Mon, 08 Dec 2008 09:13:28 +0000

[...] The problem with online series created by professional actors and directors (the oft-maligned quarterlife, for example, or even the excellent Clark and Michael) is that the vids, despite their quality, [...]

By: CONFIRMED: quarterlife Yanked from NBC, Headed to Bravo « NewTeeVee

CONFIRMED: quarterlife Yanked from NBC, Headed to Bravo « NewTeeVee — Thu, 06 Mar 2008 14:54:54 +0000

[...] couple weeks ago, Herskovitz told us, If under some very painful circumstance we don’t get enough viewers on NBC we could go on cable [...]

By: Quarterlife Dumped By NBC - New Web Show From Family Guy’s Seth McFarlane On Way » Web TV Wire

Sat, 01 Mar 2008 22:45:43 +0000

[...] had already prepared himself for this possible outcome, and a few weeks ago, told NewTeeVee: “If under some very painful circumstance we don’t get enough viewers on NBC we could go on [...]

By: Q&A: quarterlife’s Bitsie Tulloch « NewTeeVee

Q&A: quarterlife’s Bitsie Tulloch « NewTeeVee — Wed, 20 Feb 2008 18:15:44 +0000

[...] See also today’s interview with quarterlife creator Marshall Herskovitz. [...]

By: Steve Garfield

Steve Garfield — Wed, 20 Feb 2008 17:45:36 +0000

Thanks for this interview. Glad to hear more about the results of being featured somewhere like MySpace.

By: Tim Street

Tim Street — Wed, 20 Feb 2008 16:32:57 +0000

At a 100,000 views an episode with a $75 CPM you get a check 90 days later for $7500 per episode. I don't know too many online videos getting a $75 CPM but I thought I would be generous.

My point is that 100,000 views in nothing if you want to make money in online video and to be able to tell a story with a big cast and make money you need views per episode in the millions.

I think Network TV is a much better place for quarterlife because people watch TV in mass for "Story." The Internet is still about "Spectacle."

I think it's great that quarterlife used the Internet to test market a TV Show but these are still the early days and much like what happened at the start of Radio people are going to try TV Shows on the Internet the way Radio Shows were first put on TV and Stage Plays were put on Film.

Soon creators will produce Internet shows that have their own online formats that are different from any current TV show. These new organic Internet Shows will bring in Millions of online viewers per episode that will be measurable.

These new Internet shows will look as close to current TV Shows as current Prime Time TV Shows look to Radio Shows or Stage Plays.