Vid-Biz: DVDs, TV Spends, Google
Hollywood Props Up DVD Biz; studios try to stave off a declining market by adding interactive features and including digital copy downloads on the shiny discs. (The New York Times)
Kimberly-Clarke Reducing TV Spend This Year; company will allocate only 46 percent of its marketing budget to TV in 2008, down from 60 percent in 2004. (AdAge)
Google’s Document Deadline in Viacom Case Extended; search company says it’s sifting through 4.5 million documents, now must turn over materials by May 9. (Reuters)
HBO Unveils YouTube Channel; cable network will show full episodes of its show In Treatment, as well as clips from its other programs. (Broadcasting & Cable)
KickApps to Commoditize Video Players? Social networking company in talks to offer its video player to CDN customers for free. (Daisy Whitney’s New Media Minute)
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I like what they’ve done with dvds nowadays. I was able to download blue harvest to my phone from the dvd, so now I can watch it anywhere!