Comments on: Network TV is Dead; Warner’s Going Hulu http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/ NewTeeVee Sat, 21 Nov 2009 22:57:41 +0000 http://wordpress.com/ hourly 1 By: Hulu expected to add content from Warner Bros., new - Poor Tag http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-234269 Hulu expected to add content from Warner Bros., new - Poor Tag Wed, 19 Mar 2008 15:09:10 +0000 http://newteevee.com/?p=3295#comment-234269 <p>[...] Gannes at NewTeeVee makes a great observation about the recent comments from Rosenblum, who told Stanford law students [...]</p> [...] Gannes at NewTeeVee makes a great observation about the recent comments from Rosenblum, who told Stanford law students [...]

]]> By: Hulu to add Warner Brothers content? - Lost Remote TV Blog http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232730 Hulu to add Warner Brothers content? - Lost Remote TV Blog Thu, 28 Feb 2008 20:13:07 +0000 http://newteevee.com/?p=3295#comment-232730 <p>[...] the experience. Well, that experience might get even better as more content is added. According to NewTeeVee, Warner Brothers will add their programs to Hulu. WB produces several shows on their co-owned CW, [...]</p> [...] the experience. Well, that experience might get even better as more content is added. According to NewTeeVee, Warner Brothers will add their programs to Hulu. WB produces several shows on their co-owned CW, [...]

]]> By: Gordon Mattey http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232704 Gordon Mattey Thu, 28 Feb 2008 14:11:56 +0000 http://newteevee.com/?p=3295#comment-232704 <p><a href="http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/" rel="nofollow">"[Warner's] Rosenblum sees a future in which studios spend heavily on marketing to bring consumers directly to their doors"</a></p> <p>I'm sorry, don't they do that already? That's the way TV works today. The cost of marketing is always the largest ticket item in any film/show budget. It is a market that due to spectrum scarcity and the 24hr clock, can be dominated by spending money on marketing to influence demand at specific times of the day and create a blockbuster.</p> <p>The game is different now. There aren't 5 major studios any more, there are millions of individuals not to mention all the new independents created through the WGA strike. Long-term, can Warner Bros (or anyone acting like a studio) spend enough on marketing? Can they create enough blockbusters? Can they live with the losses?</p> <p>On the internet, the playing field is level. Zero cost distribution rewards good quality content. Warner should invest in production.</p> <p>The irony is that Rosenblum isn't forecasting the end of network TV, he is forecasting the end of Warner Bros!</p> “[Warner's] Rosenblum sees a future in which studios spend heavily on marketing to bring consumers directly to their doors”

I’m sorry, don’t they do that already? That’s the way TV works today. The cost of marketing is always the largest ticket item in any film/show budget. It is a market that due to spectrum scarcity and the 24hr clock, can be dominated by spending money on marketing to influence demand at specific times of the day and create a blockbuster.

The game is different now. There aren’t 5 major studios any more, there are millions of individuals not to mention all the new independents created through the WGA strike. Long-term, can Warner Bros (or anyone acting like a studio) spend enough on marketing? Can they create enough blockbusters? Can they live with the losses?

On the internet, the playing field is level. Zero cost distribution rewards good quality content. Warner should invest in production.

The irony is that Rosenblum isn’t forecasting the end of network TV, he is forecasting the end of Warner Bros!

]]> By: The irony of ill-advised strategic thinking « Gordon Mattey’s Blog http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232703 The irony of ill-advised strategic thinking « Gordon Mattey’s Blog Thu, 28 Feb 2008 14:10:48 +0000 http://newteevee.com/?p=3295#comment-232703 <p>[...] The irony of ill-advised strategic thinking “[Warner’s] Rosenblum sees a future in which studios spend heavily on marketing to bring... [...]</p> [...] The irony of ill-advised strategic thinking “[Warner’s] Rosenblum sees a future in which studios spend heavily on marketing to bring… [...]

]]> By: coollikeme http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232688 coollikeme Thu, 28 Feb 2008 07:52:34 +0000 http://newteevee.com/?p=3295#comment-232688 <p>What is network TV. Not sure. LOL!!!</p> What is network TV. Not sure. LOL!!!

]]> By: NBC Jeff Zucker Dishes on Strike, Hulu, iTunes, Kitchen Sink « NewTeeVee http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232677 NBC Jeff Zucker Dishes on Strike, Hulu, iTunes, Kitchen Sink « NewTeeVee Thu, 28 Feb 2008 05:18:12 +0000 http://newteevee.com/?p=3295#comment-232677 <p>[...] Warner Bros. TV President Bruce Rosenblum’s comments about studios evading networks to go straight to viewers [...]</p> [...] Warner Bros. TV President Bruce Rosenblum’s comments about studios evading networks to go straight to viewers [...]

]]> By: Liz Gannes http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232673 Liz Gannes Thu, 28 Feb 2008 04:08:47 +0000 http://newteevee.com/?p=3295#comment-232673 <p>Drew, by efficient I wasn't referring to the pipes, I was referring to the fact that a social network is good place for content to meet people in their natural environment.</p> Drew, by efficient I wasn’t referring to the pipes, I was referring to the fact that a social network is good place for content to meet people in their natural environment.

]]> By: The End of Networks « MyMediaMusings http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232651 The End of Networks « MyMediaMusings Wed, 27 Feb 2008 22:33:59 +0000 http://newteevee.com/?p=3295#comment-232651 <p>[...] See the whole article here (via NewTeeVee) [...]</p> [...] See the whole article here (via NewTeeVee) [...]

]]> By: Vergel E http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232644 Vergel E Wed, 27 Feb 2008 21:07:52 +0000 http://newteevee.com/?p=3295#comment-232644 <p>Add to that thought most popular Mediacaster / Podcaster content creators are already sidestepping the mainstream distro system and finding their audience.</p> <p>Even though there isn't a single payment model, sites like Vuze and Paypal are creating alternatives for a payment solution.</p> Add to that thought most popular Mediacaster / Podcaster content creators are already sidestepping the mainstream distro system and finding their audience.

Even though there isn’t a single payment model, sites like Vuze and Paypal are creating alternatives for a payment solution.

]]> By: Drew http://newteevee.com/2008/02/27/network-tv-is-dead-warners-going-hulu/#comment-232640 Drew Wed, 27 Feb 2008 20:46:27 +0000 http://newteevee.com/?p=3295#comment-232640 <p>I'm not sure what you mean by this: Social networks are coming into their own as a more direct, personal and efficient way to distribute content.</p> <p>Are you implying that social networks will 1) encourage PPV models or 2) target advertising messages much better? I mean BitTorrent is already pretty darn efficient for "delivering" media. It just not very efficient in paying for it.</p> I’m not sure what you mean by this: Social networks are coming into their own as a more direct, personal and efficient way to distribute content.

Are you implying that social networks will 1) encourage PPV models or 2) target advertising messages much better? I mean BitTorrent is already pretty darn efficient for “delivering” media. It just not very efficient in paying for it.

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