quarterlife Remembers to Thank NBC

Web series quarterlife “bombed” in its debut on NBC, Marshall Herskovitz told us yesterday. Backpedaling on his candid in-person remarks, Herskovitz’ PR issued a statement today:

“I am happy to say that the reports of quarterlife’s demise are exaggerated. We’re deeply grateful for NBC’s efforts to make quarterlife a success on network television. However, I’ve always had concerns about whether quarterlife was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network. It is important to remember that quarterlife has already proved itself as a successful online series and social network with millions of enthusiastic fans. We live in a media world today where many shows are considered successful on cable networks with audiences that are a fraction of those on the Big Four. I’m confident that quarterlife will find the right home on television as well.”

Another good comment I marked down yesterday from Herskovitz, unfiltered by PR and NBC oversight:

“It ain’t a television show, and as proven last night it ain’t a television show, and somehow in a weird way I’m happy about that.”

All tonal nuances aside, the show had just 3.86 million viewers.