Comments on: Karina’s Capsule: Jack and Hill http://newteevee.com/2008/03/03/karinas-capsule-jack-and-hill/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 By: Steve Bryant http://newteevee.com/2008/03/03/karinas-capsule-jack-and-hill/#comment-233128 Steve Bryant Tue, 04 Mar 2008 14:56:38 +0000 http://newteevee.com/?p=3335#comment-233128 <p>It's intriguing, in the same way that commercials for DirectTV are. Those ads use re-shot clips from famous 80s movies, e.g., Aliens, to command the viewer's attention and then deliver a message. I find those ads compelling, but unlike this Nicholson-Hil ad, there's not much dissonance between the ideas of movies and DirectTV.</p> <p>This Hil commercial trades on nothing but nostalgia and the idea of the charismatic, authoritarian male. I agree with you, Karina: Deconstruct the ad enough and it delivers the exact wrong message about trust and leadership.</p> It’s intriguing, in the same way that commercials for DirectTV are. Those ads use re-shot clips from famous 80s movies, e.g., Aliens, to command the viewer’s attention and then deliver a message. I find those ads compelling, but unlike this Nicholson-Hil ad, there’s not much dissonance between the ideas of movies and DirectTV.

This Hil commercial trades on nothing but nostalgia and the idea of the charismatic, authoritarian male. I agree with you, Karina: Deconstruct the ad enough and it delivers the exact wrong message about trust and leadership.

]]> By: Eric Susch http://newteevee.com/2008/03/03/karinas-capsule-jack-and-hill/#comment-233091 Eric Susch Tue, 04 Mar 2008 01:21:00 +0000 http://newteevee.com/?p=3335#comment-233091 <p>Who do I trust? Why the Joker of course, because he gives me free money!</p> <p>It's a mash-up that's all mashed up and incomprehensible.</p> Who do I trust? Why the Joker of course, because he gives me free money!

It’s a mash-up that’s all mashed up and incomprehensible.

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