Written by Om Malik
Posted Wednesday, March 5, 2008 at 12:25 PM PT

Move Networks Makes Its Silverlight Move

Move Networks, a streaming video startup, says its technology will be integrated into the new iteration of Microsoft’s Silverlight technology when it becomes available later this year.

John Edwards, CEO of Move, told NewTeeVee that, going forward, if you have Silverlight installed on your computer you won’t need to download Move’s web video client or browser plugin; the technology will be directly integrated into Silverlight.

Even though Move’s client is tiny and doesn’t take more than a minute to download on a slow dial-up connection, Edwards thinks it just makes things simpler, allowing a company to focus on its services and back-end technologies. “It makes things simpler and easier on the client side and people don’t need to download the client,” Edwards told me.

Move is based in American Fork, Utah, and has developed a new way to deliver high-quality video to the browser without needing expensive media-serving infrastructure. Move’s video streaming technology allows videos to start faster, play smoothly with no buffering, and deliver high-quality video. It’s no surprise that most of the major U.S. networks — ABC and Fox, for example — are using Move to deliver video streams. Edwards didn’t rule out working with other platforms such as Adobe’s Flash.

Disclosure: Move Networks was one of the many sponsors of NewTeeVee Live.

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Topic: Online Video

Comments (1)

Watched the primaries last night on ABC/MOVE. Great picture. Insane bitrate up to 1.5M. How does this scale? No ads. Who pays?

Drew — 12:55 PM on March 5, 2008 Reply

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