Bear Stearns: YouTube U.S. Rev $90M
Bear Stearns today released a report on web video, declaring “We believe that video will be at the very heart of the next five years of web evolution.”
Bear Stearns consumer Internet analyst Robert Peck estimates YouTube will make $90.2 million in domestic revenue in 2008, representing about 7 percent of the online video ad market. Citing comScore and eMarketer data about the prevalence of video streams and the size of the market, the firm said viewer engagement with video points to advertising opportunity.
Alluding to all the online video talking points — user-generated content (even user-generated ads), cheaper bandwidth, increased availability of professional content, and early attempts of video monetization — the firm said “We believe this is just the beginning.”
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