Comments on: Cable Cos. Unite to Build Ad Network http://newteevee.com/2008/03/10/cable-cos-unite-to-build-ad-network/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: Jonah http://newteevee.com/2008/03/10/cable-cos-unite-to-build-ad-network/#comment-247724 Jonah Mon, 27 Oct 2008 11:04:01 +0000 http://newteevee.com/?p=3406#comment-247724 <p>I'm in the UK but what happened to people being able to make a choice according to the quality of the Product.</p> <p>Guess what I won't use any product that tries to Target Useless ads at me whilst I'm watching something else.</p> <p>I'm a Technologist & I will use any & all means to block such unwarranted intrusions of Privacy whether it be Cable Company, ISP or Google etc!</p> I’m in the UK but what happened to people being able to make a choice according to the quality of the Product.

Guess what I won’t use any product that tries to Target Useless ads at me whilst I’m watching something else.

I’m a Technologist & I will use any & all means to block such unwarranted intrusions of Privacy whether it be Cable Company, ISP or Google etc!

]]> By: Google vs. Cable Industry over TV Advertising 2.0 « Glenn Rubenstein’s Weblog http://newteevee.com/2008/03/10/cable-cos-unite-to-build-ad-network/#comment-237167 Google vs. Cable Industry over TV Advertising 2.0 « Glenn Rubenstein’s Weblog Sat, 03 May 2008 05:38:35 +0000 http://newteevee.com/?p=3406#comment-237167 <p>[...] targeted TV advertising on the local level brings in roughly $5 billion dollars each year. As NewTeeVee summarized from a New York Times story a few weeks ago, the Cable Television industry’s [...]</p> [...] targeted TV advertising on the local level brings in roughly $5 billion dollars each year. As NewTeeVee summarized from a New York Times story a few weeks ago, the Cable Television industry’s [...]

]]> By: Google TV Ads: Hookers and Candidates Need Not Apply « NewTeeVee http://newteevee.com/2008/03/10/cable-cos-unite-to-build-ad-network/#comment-237073 Google TV Ads: Hookers and Candidates Need Not Apply « NewTeeVee Thu, 01 May 2008 22:53:40 +0000 http://newteevee.com/?p=3406#comment-237073 <p>[...] Well, on DISH Network TV, anyway. That’s the only service that’s given the go-ahead to Google (cable companies are perfecting their own Project Canoe). [...]</p> [...] Well, on DISH Network TV, anyway. That’s the only service that’s given the go-ahead to Google (cable companies are perfecting their own Project Canoe). [...]

]]> By: Cable Cos. Unite to Build Ad Network http://newteevee.com/2008/03/10/cable-cos-unite-to-build-ad-network/#comment-233647 Cable Cos. Unite to Build Ad Network Mon, 10 Mar 2008 20:09:53 +0000 http://newteevee.com/?p=3406#comment-233647 <p>[...] michaelb wrote an interesting post today onHere’s a quick excerpt Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been working together on Project Canoe, a jointly owned company that would create a national ad network across all six cable systems. The united front is in an attempt to stem the flow of TV ad dollars from going online — and to block Google from making a successful jump to TV advertising. Work started on Project Canoe six months ago; the companies will collectively shell out $150 million to build the service, which is worth it, considering the payoff. Consider that 90 percent of all video in the U.S. was watched on oldteevee last year, according to Starcom USA, compared to the 2 percent watched online. Canoe will collect data from cable set-top boxes to sell more targeted advertising (which is delivered right back to those same set-top boxes). It will then be able to get a […] [...]</p> [...] michaelb wrote an interesting post today onHere’s a quick excerpt Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been working together on Project Canoe, a jointly owned company that would create a national ad network across all six cable systems. The united front is in an attempt to stem the flow of TV ad dollars from going online — and to block Google from making a successful jump to TV advertising. Work started on Project Canoe six months ago; the companies will collectively shell out $150 million to build the service, which is worth it, considering the payoff. Consider that 90 percent of all video in the U.S. was watched on oldteevee last year, according to Starcom USA, compared to the 2 percent watched online. Canoe will collect data from cable set-top boxes to sell more targeted advertising (which is delivered right back to those same set-top boxes). It will then be able to get a […] [...]

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