Written by Liz Gannes
Posted Monday, March 10, 2008 at 6:31 AM PT

Jivox Raises $2.7M to Create Video Ads

Jivox, a new company that helps small businesses make and distribute web video ads on the cheap, is launching with $2.7 million in seed funding led by Opus Capital.

The San Mateo, Calif.-based company doesn’t even charge users to combine its stock images, videos, and music with their own materials into a video ad. Then Jivox targets and distributes that ad across its network based on the user’s preferences, charging $10 to $40 CPMs, with no minimum budget. Jivox’s ads are, by design, quite basic; see a gallery here.

It’s kind of like Spot Runner for the web, or TurnHere done on the cheap. That’s a pretty good niche, but providing simple tools is always harder than you think. It’s also unclear to me if Jivox users own their creations and can use them on other ad networks, or if they are exclusive to Jivox.

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Topic: Money & Power, Startups

Comments (2)

That gallery link is not working for me.

Tim Street — 10:34 AM on March 10, 2008 Reply
Sorry, my bad. Should be fixed now.

Liz Gannes, NewTeeVee — 1:22 PM on March 10, 2008 Reply

Linkbacks (3)

[...] leader in this space is SpotRunner, and other competitors include Jivox (our coverage) and TurnHere (our coverage). We also wrote [...]

One True Media Launches Video Ad Maker «… — 5:17 PM on April 30, 2008
[...] fund. The other unnamed existing backers have also participated in the round. An earlier news report said that Opus had invested $2.7 million in Jivox in a seed round. Helion’s funding could [...]

Helion, Opus Back Online Video Ad Network… — 6:01 AM on June 16, 2008
[...] San Mateo-based company had previously raised $2.7 million from Opus Capital. It said it would use the additional funding for product development, sales and [...]

Jivox Gets $10.7M for Local Web Video Ads… — 11:12 AM on June 16, 2008