AOL is looking at acquiring KickApps, Kara Swisher of BoomTown reported this morning. Om, looking into the matter at GigaOM, found that there are other bidders involved, and that the company is trying to get a $120 to $150 million valuation based on the $17 million it has raised. Though KickApps is focused on social applications beyond video, it is one of the leading white-label video providers, and we have often included it in our reporting.

Asked for comment, a KickApps spokesperson told us, “We unfortunately can’t comment on rumors like this in the media, although we are flattered to be receiving this much attention on a Friday morning.”