Get Animated for Radiohead’s Next Video
After letting fans pay what they want for its last album, Radiohead is now letting fans make what they want for the band’s next video. The alt+music gods have joined forces with independent animation site Aniboom for a contest that will earn one lucky winner $10,000 to produce an music video for the group.
Starting today, hopefuls can submit storyboards for the song they want to animate. And in a nice twist, people can choose to submit solo or ask Aniboom to match them up with someone whose talents complement their own. Next, a panel selects the 10 semi-finalists who are given $1,000 to produce a one-minute version of their pitch. Radiohead will pick the winner and the creators will get $10,000 to produce the full version of the video.
Radiohead isn’t the first band to have its fans create a music video. Heck, Madonna’s “True Blue” contest invited her faithful to make videos back in the mid-80s. But it is fitting that the group is partnering with Aniboom, an independent animation studio not tied to one of the major media companies.
See our original profile of Aniboom from last year.
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[...] Vid Picks: Radiohead’s In Rainbows Video Winners Radiohead, you’ll remember, injected some style into the world of user-generated music video contests last spring when it [...]
Weekend Vid Picks: Radiohead’s In Rainbows…
— 12:00 AM on October 5, 2008
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My fellow Fat dieticians Bon Bon must lay claim to the inspiration for this move after politely seeding their own video of Nude with every fan, Yorkist and manager they could find – or in some cases having the video removed from forums as the song ‘is copyrighted content’.