Flip Nabs 13% of Camcorder Market
The tiny, bare bones Flip Video recorder now has 13 percent of the camcorder market, according to its creator, Pure Digital, indicating that the low-end video recorder buyers are booming even as video-sharing sites are rushing to support high-definition.
Despite the fact that the 13 percent figure comes from the company, it’s not hard to believe. With a sub-$150 price point, straightforward design, and YouTube accessibility, the handy camera has been a hit with consumers. As of this writing, Flip cameras held six of the top ten spots on Amazon’s camcorders bestseller list (including spots 1 and 2). Even Oprah blessed the devices, giving them away to audience members at one of her shows last November.
But the quality of video off a Flip is far from high-def — so what do we really want? Video-sharing sites like Dailymotion, Vimeo and Viddyou have all launched HD initiatives. Forget whether people have the pipes and processors to watch HD content, consumers seem to be saying from the outset with their Flip purchases that on-the-fly fun trumps pretty pictures and bells and whistles. (Though our eyes are thankful for the higher-quality YouTube streams.)
Of course, all of Pure’s success could be just good karma. At the end of last year it announced plans to distribute up to a million of its cameras to non-profits.
At some point, we’ll all bask in the cool glow of an all-HD world, but until then — good enough just got a whole lot better for the Flip.
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[...] for just over $100, is reporting a 13% stake in the camcorder market, according to a NewTeeVee report. Is anyone surprised? The handy device has a no-nonsense approach that appeals to anyone, of [...]
Unsurprisingly, Flip has 13% of Camcorder Market on March 20th, 2008 at 6:54 pm - Permalink
With cameras like the filp and cellphone video, it’s all about capturing the moment. If you have one of these devices on your pocket and are able to capture and share a moment that would otherwise be lost, that’s valuable.
640×480 at 30 frames per second is nothing to laugh at. This sample video on their web site is pretty sweet:
http://www.theflip.com/products_flip_ultra.shtml
I’d like to try one of these out and compare it to my Nokia N95.
steve Garfield on March 21st, 2008 at 4:09 am - Permalink
I got one last year. Works great. Even includes software for creating special effect, adding music and uploading to popular video sites. Check out my Charleston, SC Holiday Festival of Lights:
http://youtube.com/watch?v=LUcDbwDjgos
rsslivetv on March 21st, 2008 at 11:18 am - Permalink
[...] hitting the top spot isn’t too much of a surprise. In March, the company said it had nabbed 13 percent of the camcorder market, and in June it released the slimmer Flip Mino, which hit No. 6 on the NPD [...]
Flip Passes the 1 Million-Mark, Ultra Now No. 1 « NewTeeVee on July 29th, 2008 at 9:02 pm - Permalink
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