Move Crosses the Hour Threshold
John Edwards, CEO of Move Networks, which powers streaming for ABC.com, FOX.com and ESPN360.com, told us today people are spending more than an hour per session watching content Move provides. He also said that the company has crossed the 34 million viewer mark. This is an increase from the 50-minute average viewing time and 20 million viewers Move announced in November.
It certainly helps that the type of content Move delivers is long-form entertainment like Lost and sporting events. But this means viewers are sticking around for entire programs (and the ads).
We chatted with Edwards at the Future of Television Conference in L.A..
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