YouTube Launches Analytics Tools
YouTube tonight launches an analytics feature called Insight for its video uploaders and advertisers. Users will be able to see the relative popularity of their videos versus other videos in a certain time period, as well as drill down on the geographic regions where their viewers are located.
The geographic information is only as specific as the country a user came from, except for in the U.S., where it’s narrowed down to the state. All video producers will get access to stats dating back to Nov. 1, 2007.
According to a YouTube spokesperson, personally identifiable information will not be transmitted, and only the person who uploads a video will be able to see data collected about it.
Insight was already available via an “about this video” button within the account management tools when I checked this afternoon. YouTube also provided some screenshots for the video in which founders Chad Hurley and Steve Chen tell their community they’ve been bought by Google. Click on the thumbnails above to see those.
In a packet of emailed information, YouTube pointed out that its partners (which include established users and media companies) can utilize the Insight stats to increase their revenue. But to truly offer useful analytics YouTube needs to show the relations between videos, track search engine keywords, and measure the portion of a video a viewer watches before clicking away, among other things. YouTube did say it will soon add in referrer logs to show how viewers discovered a video.
Even the incremental level of detail offered by Insight should help a startup like TubeMogul, which helps video producers manage and analyze their uploads across various video-sharing sites. However, the launch of an (as far as we know) home-grown product also diminishes the chances Google will need to acquire a video analytics upstart.
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[...] good article over at NewTeeVee, apparently tonight YouTube is launching new TubeMogul-like analytics for your [...]
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— 10:49 PM on March 26, 2008
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[...] YouTube Launches Analytics Tools – New Tee Vee [...]
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— 3:08 PM on March 27, 2008
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[...] offers traffic facts to users who upload videos. It’s a start, but hopefully they’ll offer more down the [...]
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[...] of the Insight analytics toolset, the new Discovery feature tells you whether your video was found through a YouTube or [...]
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Hey there!
This looks really cool. I hope it is easy to use.
Can’t wait to check it out.
Please check out my short film and web series’. http://www.youtube.com/zexkstudios
I can get earlier than November 1.
My videos’ stats go back to April 1, 2007.
I don’t understand how this helps Tube Mogul…
Sounds like they’re going to be providing a lot of the same analytics Tube Mogul provides. seems like it would eliminate a lot of the incentive to use Tube Mogul if you can get the same info from your YouTube account and probably a lot more.
Hi Liz!
This is Brian Shin, CEO of Visible Measures. We are very excited about YouTube stepping up to provide more information to the video upload community.
We believe that a moment toward improved measurement will help the whole video ecosystem. Here is a blog post we put up about it:
http://www.visiblemeasures.com/news-and-events/blog/bid/4490/Go-YouTube
thank you so much,
Brian
Roman: I think the advantage of TubeMogul is managing your video across multiple sites — YouTube is just one site.
Brian: Man, you’ve got a positive attitude!
Hi everyone,
Sorry I’m a little bit late on your post Liz but I would like to say that I agree with Brian.
We at Streametrics do not exclude the possibility that one day You Tube Insights is going to be integrated into a stronger video metrics tool to measure video ads on You Tube following video search results. It may be recalled a similar scenario when Google Ad Words was integrated into Urchin who finally became Google Analytics!
Cheers,
Loïc Guillard – CEO Streametrics.tv