Comments on: Nailing Down the Video Ad Market http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/ NewTeeVee Mon, 23 Nov 2009 03:28:19 +0000 http://wordpress.com/ hourly 1 By: IDG Knowledge Hub : Blogs : Online video advertising - a growth opportunity http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-238037 IDG Knowledge Hub : Blogs : Online video advertising - a growth opportunity Wed, 21 May 2008 20:14:36 +0000 http://newteevee.com/?p=3632#comment-238037 <p>[...] date, although there is huge pressure from advertisers to run per-rolls, Google has decided to go for the much less intrusive in-video advertising recently releasing the [...]</p> [...] date, although there is huge pressure from advertisers to run per-rolls, Google has decided to go for the much less intrusive in-video advertising recently releasing the [...]

]]> By: Brett Hill http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-236601 Brett Hill Tue, 22 Apr 2008 17:35:46 +0000 http://newteevee.com/?p=3632#comment-236601 <p>As one of the founders of Hot Pluto, I wanted to throw us in the mix in terms of what we think will become a home for many of the video ad content.</p> <p>Gettting people (consumers) to look at the ad's is really what makes or breaks Internet based video advertising.</p> <p>We understand many company's will match ad's with relevant content but they will still show up on various websites in a somewhat intrusive maner.</p> <p>With Hot Pluto, consumers know they are going to the site to shop and to shop by looking a products and services showcased in motion. It's looked at as much less a commercial and more like making a personal connection with the consmuer and helping them make more informed purchases. The other issue is, they don't have to click a link to go check out an Advertisers website--they have everything they need to know about the company on Hot Pluto--if they like what they see, they can then click through to the website and make a purchase.</p> <p>Yes it is in Beta and no there is not much content. We are currently creating partnerhsips and cross-promotion opportunities where we feel this will soon change.</p> <p>Interested in thoughts about Hot Pluto</p> As one of the founders of Hot Pluto, I wanted to throw us in the mix in terms of what we think will become a home for many of the video ad content.

Gettting people (consumers) to look at the ad’s is really what makes or breaks Internet based video advertising.

We understand many company’s will match ad’s with relevant content but they will still show up on various websites in a somewhat intrusive maner.

With Hot Pluto, consumers know they are going to the site to shop and to shop by looking a products and services showcased in motion. It’s looked at as much less a commercial and more like making a personal connection with the consmuer and helping them make more informed purchases. The other issue is, they don’t have to click a link to go check out an Advertisers website–they have everything they need to know about the company on Hot Pluto–if they like what they see, they can then click through to the website and make a purchase.

Yes it is in Beta and no there is not much content. We are currently creating partnerhsips and cross-promotion opportunities where we feel this will soon change.

Interested in thoughts about Hot Pluto

]]> By: Eric http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235601 Eric Fri, 04 Apr 2008 17:56:02 +0000 http://newteevee.com/?p=3632#comment-235601 <p>Did they factor branded content revenues into their calculus?</p> Did they factor branded content revenues into their calculus?

]]> By: blog.coull.com » Blog Archive » UGC video advertising is’nt such a large market after all! http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235593 blog.coull.com » Blog Archive » UGC video advertising is’nt such a large market after all! Fri, 04 Apr 2008 16:19:08 +0000 http://newteevee.com/?p=3632#comment-235593 <p>[...] I’ve just been reading Liz Gannes on newteevee [...]</p> [...] I’ve just been reading Liz Gannes on newteevee [...]

]]> By: Irfon Watkins http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235592 Irfon Watkins Fri, 04 Apr 2008 16:15:17 +0000 http://newteevee.com/?p=3632#comment-235592 <p>We are seeing a much larger opportunity in offering engaging video formats. At coull we experimented with monetisation of UGC, we didnt burn through $? millions doing it however, but it doesnt take a genius to work out that the large advertisiers are not ready to spend big on UGC yet, if ever!</p> We are seeing a much larger opportunity in offering engaging video formats. At coull we experimented with monetisation of UGC, we didnt burn through $? millions doing it however, but it doesnt take a genius to work out that the large advertisiers are not ready to spend big on UGC yet, if ever!

]]> By: Matt Sanchez http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235558 Matt Sanchez Thu, 03 Apr 2008 23:29:41 +0000 http://newteevee.com/?p=3632#comment-235558 <p>The point is that there are numerous opportunities to create video experiences in various media environments: video, casual gaming, social applications, etc.</p> <ul> <li>Pre-roll is definitely one and it’s not going anywhere. It’s nearly 10 years old and as a more mature format, it’s easier to sell. $500 million makes sense.</li> <li>In-video overlays is another and it’s getting incredible response from the market. This isn’t a small market, it’s just early. We are committed to expanding distribution here. The $50-60 million number reflects the market today, 18 months in. There is a lot of work to do around ad technology, standardization, etc. to open up inventory, but the opportunity is huge and adoption is just starting to take off.</li> <li>Advertisers demand tremendous scale and they want to spend their dollars efficiently. To address this, we see huge opportunity in video experiences inside of applications, games, etc. along with video. Compelling video experiences in places people want to engage with brand messages.</li> </ul> <p>We aren’t abandoning any ad format. They are all showing tremendous promise. $500 million in pre-roll is a drop in the bucket relative to the amount of reach and scale captured by the $65 billion television market. To offer marketers a similar level of scale and efficiency, we are building a video ad network that aggregates attention across multiple media environments: video along with others.</p> The point is that there are numerous opportunities to create video experiences in various media environments: video, casual gaming, social applications, etc.

  • Pre-roll is definitely one and it’s not going anywhere. It’s nearly 10 years old and as a more mature format, it’s easier to sell. $500 million makes sense.
  • In-video overlays is another and it’s getting incredible response from the market. This isn’t a small market, it’s just early. We are committed to expanding distribution here. The $50-60 million number reflects the market today, 18 months in. There is a lot of work to do around ad technology, standardization, etc. to open up inventory, but the opportunity is huge and adoption is just starting to take off.
  • Advertisers demand tremendous scale and they want to spend their dollars efficiently. To address this, we see huge opportunity in video experiences inside of applications, games, etc. along with video. Compelling video experiences in places people want to engage with brand messages.

We aren’t abandoning any ad format. They are all showing tremendous promise. $500 million in pre-roll is a drop in the bucket relative to the amount of reach and scale captured by the $65 billion television market. To offer marketers a similar level of scale and efficiency, we are building a video ad network that aggregates attention across multiple media environments: video along with others.

]]> By: - GigaNET PM: Video Ads, Web Apps, Green Money http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235556 - GigaNET PM: Video Ads, Web Apps, Green Money Thu, 03 Apr 2008 23:18:52 +0000 http://newteevee.com/?p=3632#comment-235556 <p>[...] Just how big is the video ad market, [...]</p> [...] Just how big is the video ad market, [...]

]]> By: GigaNET PM: Video Ads, Web Apps, Green Money - GigaOM http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235554 GigaNET PM: Video Ads, Web Apps, Green Money - GigaOM Thu, 03 Apr 2008 22:21:46 +0000 http://newteevee.com/?p=3632#comment-235554 <p>[...] Just how big is the video ad market, [...]</p> [...] Just how big is the video ad market, [...]

]]> By: VideoEgg CEO: In-Video Ads a Tiny Market « NewTeeVee http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235551 VideoEgg CEO: In-Video Ads a Tiny Market « NewTeeVee Thu, 03 Apr 2008 21:34:03 +0000 http://newteevee.com/?p=3632#comment-235551 <p>[...] Nailing Down the Video Ad Market « NewTeeVee on April 3rd, 2008 at 1:15 pm - Permalink [...]</p> [...] Nailing Down the Video Ad Market « NewTeeVee on April 3rd, 2008 at 1:15 pm – Permalink [...]

]]> By: Liz Gannes http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235550 Liz Gannes Thu, 03 Apr 2008 21:30:42 +0000 http://newteevee.com/?p=3632#comment-235550 <p>Thanks for catching the mistype, lokey. Fixed.</p> Thanks for catching the mistype, lokey. Fixed.

]]> By: Mark Schoneveld http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235548 Mark Schoneveld Thu, 03 Apr 2008 21:20:44 +0000 http://newteevee.com/?p=3632#comment-235548 <p>Wow, those are surprising numbers. So we're stuck with pre-rolls, eh? That's okay, I guess. Let's just make better, shorter pre-rolls!</p> Wow, those are surprising numbers. So we’re stuck with pre-rolls, eh? That’s okay, I guess. Let’s just make better, shorter pre-rolls!

]]> By: lokey http://newteevee.com/2008/04/03/nailing-down-the-video-ad-market/#comment-235545 lokey Thu, 03 Apr 2008 21:00:58 +0000 http://newteevee.com/?p=3632#comment-235545 <p>Then you’re far more likely to appreciate the fact that the ad is helping make that ad available for free. So that’s a huge market.”</p> <p>Is that supposed to be the content is available for free or are they serving ads in front of more ads?</p> Then you’re far more likely to appreciate the fact that the ad is helping make that ad available for free. So that’s a huge market.”

Is that supposed to be the content is available for free or are they serving ads in front of more ads?

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