Comments on: Online TV Watching to Grow, But Not So Fast

By: » TV’s Web Revenues: $1.63B in 2008 | mcvaynewmedia.com

» TV’s Web Revenues: $1.63B in 2008 | mcvaynewmedia.com — Thu, 09 Apr 2009 19:58:53 +0000

[...] On average, 15 percent of people who watch TV on a weekly basis also watched full episodes online in 2008. That number is expected to rise to 24 percent in 2011, a slight bump over last year’s prediction. [...]

By: TV’s Web Revenues: $1.63B in 2008

TV’s Web Revenues: $1.63B in 2008 — Mon, 06 Apr 2009 23:10:23 +0000

[...] On average 15 percent of people who watch TV on a weekly basis also watched full episodes online in 2008. That number is expected to rise to 24 percent in 2011, a slight bump over last year’s prediction. [...]

By: Liz Gannes

Liz Gannes — Mon, 07 Apr 2008 16:13:46 +0000

Just got a correction from Brahm to the Convergence Consulting report that clears up that point:

"We estimate in 2007 that 9% of US TV viewers had also watched full-episode Broadcast/Cable Network TV online, up from 6% in 2006; we forecast 14% for 2008, 19% for 2009, and 23% for 2010."

By: Real World Video Compression » Blog Archive » How much Online Video is enough?

Sun, 06 Apr 2008 15:35:28 +0000

[...] According to NewTeeVee, Online TV Watching to Grow, But Not So Fast. [...]

By: Zipityzap

Zipityzap — Sun, 06 Apr 2008 12:14:28 +0000

“including the cost of purchasing a separate box for delivery from the computer to TV.” I still predict that in a few years new PCs and TVs will communicate wirelessly – no box required.

By: Brahm Eiley

Brahm Eiley — Sat, 05 Apr 2008 04:27:22 +0000

Tom's second paragraph is correct.

B. Eiley, Convergence Consulting

By: Tom Coseven

Tom Coseven — Fri, 04 Apr 2008 23:31:56 +0000

Liz, are you sure they intended "as a percent of total TV watching"? In other words, for every 100 hours of traditional TV watching there are 14 hours of web TV watching in 2008. This would throw the cable companies (and the networks) into full panic. The highest projections I have seen are in the low single digit percentage for next year.

If they are saying "as a percentage of the traditional TV base" (and if this means viewers that are also watching traditional TV at an unreduced rate), then they might be low, as you suggest. In this case, a pretty unremarkable statistic.