MeeVee Seeks Buyer Via Business Wire
You might be surprised that I’m admitting this, but sometimes, the best way to get your pure, unfiltered message out there is to put out a press release. That’s what video guide startup MeeVee did today, asking all interested acquirers to please send it an email.
Due to accelerated development of the online entertainment market, the Board of Directors at MeeVee has determined that combining with an established player will maximize the potential for the community, technology and content relationships the Company has built. Accordingly, MeeVee is engaged in multiple discussions with potential acquirers that provide the greatest long term upside and synergy. Interested parties should contact Steve Hughey (shughey@meevee.com) for more information.
See our previous coverage on MeeVee’s recent layoffs and CEO departure, efforts to be acquired, acquisition of another startup, and fundraising. We saw the please-buy-us release on paidContent.
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That’s definitely a way to go, but I’m not sure I’d ever advise it. In this case, given the company has already been in the press for layoffs, CEO departures, etc., this sounds like they’re putting themselves up for a fire sale, and have completely devalued themselves. To attract acquiring companies in a meaningful way, you create value around your company, offering, etc. by publicizing its innovations, strategic partnerships, valuable IP. Create perception that you’re viable, compelling and valuable, you’ll get offers!
That’s my 10 cents, my two cents is free…
KMB on April 7th, 2008 at 2:23 pm - Permalink
Just an observation, and correct me if I’m wrong, but isn’t this considered a public offering?
Jeevan Padiyar on April 7th, 2008 at 4:29 pm - Permalink
Case in point; see how the announcement is perceived by TechCrunch: http://www.techcrunch.com/2008/04/07/25-million-later-meevee-in-trouble/
Not good…
KMB on April 8th, 2008 at 5:43 am - Permalink
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