Rapper’s Delight: Web Video

Add Funkmaster Flex to the list of hip-hop stars moving from the rap game to potential web fame. The popular New York hip-hop DJ and car enthusiast is partnering with Ripe Digital to create Funk Flex TV for On Demand and broadband.

Launching at midnight tonight on Flow.TV, Funk Flex TV will be modeled on Flex’s lifestyle and will feature segments on his car shows, radio shows and sneaker battles. (Yes, sneaker battles.) (Man, I’m old.). Flex joins other hip-hop web video endeavours like Ice Cube’s UVNTV online network, Sean Combs’ YouTube search for an assistant and Coolio’s Cooking with Coolio on MyDamnChannel.

We expect Shawn Carter will convince ICANN to implement the top-level domain “.jz” later this year.