MySpace Gets International TV Deal
MySpaceTV has signed a partnership with ShineReveille International for international distribution of its programming via television, DVD, and merchandise. ShineReveille is the new sales and distribution arm of Shine Group’s merged indie production companies.
MySpace said in a press release, issued from MIPTV in Cannes, France, that it was giving ShineReveille some exclusive international distribution rights, but maintaining all U.S. distribution rights and all international web and mobile distribution rights for its content. It did not disclose financial terms of the deal.
I’m unclear on what content this applies to — does it include user uploads? the myriad existing distribution agreements MySpace has signed? — but I imagine it would be restricted to original MySpace productions like Roommates and Special Delivery. I’ll update once I hear back from MySpace PR. Update: PR says “MySpace Originals only, no UGC or branded channel partners.”
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[...] Kirk: We have no plans to do more Roommates today. It’s kind of like I feel about Entourage, it’s over already. We want to make our audience feel satisfied. In traditional entertainment you’re backed into timelines, but we’re trying to say make it good, whether it’s 2 minutes or 5 minutes. There’s an opportunity to take it abroad with the ShineReveille deal. [...]
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Thanks for the update. Myspace should expand on what they are doing for music – signing some of the top quality episodic shows that originated from UGC.