Will It Spread? She Voted for the War
We did this last week — why not do it again? But, for a change, let’s tackle the subject of politics…
Will It Spread? She Voted for the War
What’s It About: Using fair-use and public domain archive materials, this viral campaign seeks to remind Pennsylvanians about one important vote of Hillary Clinton’s political career.
Premiered: Sunday, April 13, 2008.
Viral Qualities: Strong catch-phrase. Politically themed. By design, short and punchy. And targeted towards a specific event (the Pennsylvania primary).
Star Power: Hillary Clinton, Bill Clinton (archival footage).
Drawbacks: The use of found footage and mashups is interesting as a series concept, but a bit one-note. Also very execution-dependent. The Lichtenstein homage is nicely done, but the most recent video’s use of The Lady’s a Tramp and kissy-face graphics lacks sophistication.
Mashup Potential: Strong. By encouraging people to create their own shorts and submit them to the project’s official YouTube channel, this could morph into a full-on meme…if it catches on.
Current Viral Status: As of April 14th, user sheVOTEDforWAR is the #12 Most Viewed Director on YouTube, and in the last 18 hours the first two videos in the series have racked up almost 80,000 hits.
Spread-factor (scale of 1-10, 10 being Lazy Sunday): 4. Some interesting potential, but will need to pick up momentum quickly. The UGC element of the concept has yet to take off — at 1:30 PM PST, any videos beyond the first three had yet to premiere. Plus, YouTube stats show no sign of major linkage — and without the support of political blogs, there’s little chance for success.
Recent
GigaOM Network
Copyright 2001–2008 Giga Omni Media, Inc. All rights reserved. Powered by WordPress.com. Marketing consulting by ACS.
1) it’s already viral because you’re spreading it.
2) it’s already viral because you’re spreading it.
3) There are not tits in it, so it has its limitations
horse on April 14th, 2008 at 9:28 pm - Permalink
well, it’s over 200,000 views 24 hours later, so it’s clearly spreading. when do you consider it viral? I would say that would be it right there.
mindmelter on April 15th, 2008 at 2:19 pm - Permalink
If you like that… you might also like this:
http://youtube.com/watch?v=vJLcptupENc
Fred Graver on April 15th, 2008 at 4:55 pm - Permalink
lol, well more videos are in so I guess that’s your answer - it’s viral. nice timing right before the primary, havent seen any mainstream crossover yet.
mindmelter on April 16th, 2008 at 4:28 pm - Permalink
[...] Voted for the War Filed under: awareness — focsa @ 1:34 pm <object width=”425″ height=”355″><param nam…hate [...]
She Voted for the War « Mir1 on April 22nd, 2008 at 6:35 am - Permalink
[...] Your Mother: “Sandcastles in the Sand” And after last week’s analysis of political rhetoric, we’re back to network comedy. But this time, something fresher in concept than an SNL [...]
Will It Spread? How I Met Your Mother: “Sandcastles in the Sand” « NewTeeVee on April 22nd, 2008 at 10:14 am - Permalink