Would You Pay $9 to Rent HD on Demand?
Raising the price of HD movies on VOD and releasing them the same day they come out on DVD would be a boon to the industry, according to a new survey from consulting firm Oliver Wyman. The company found that consumers would be willing to spend $7 to $9 for an HD movie on demand if released at the same time as the DVD.
Currently, there’s a window between the initial DVD release date and when films are available on demand. The prices of a standard definition film rental on demand (on Comcast) is $4.99, while HD films are $5.99. Oliver Wyman predicts that raising prices and shutting the release window would get people to watch, on average, three more movies a year, boosting consumer spending by between $5 billion and $10 billion by 2010.
Is it worth it? Would you pay that much for faster access to movies and a better picture? Nine bucks seems a little steep for me, but what do you think? Take our poll and leave a comment.
How Much Would You Pay for Same-Day HD VOD Rentals?
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I’d pay $9 max for an HD VOD release a week after national theatrical release. By the time it’s on DVD it’s already on bittorrent for free.
Cheap-Skate McGhee on April 15th, 2008 at 2:22 pm - Permalink
This misses the point entirely. For a small increase I can pre-order the DVD which will be higher quality and include extras. Day and Date for theatrical release is something I’d like to see — and would gladly pay for.
Jonathan Greene on April 15th, 2008 at 2:28 pm - Permalink
$9.00? I’m back at the theatre or wait it out until the DVD shows up at the Walmart bargain bin.
Peter Lee on April 15th, 2008 at 2:38 pm - Permalink
Why don’t you have lower priced options on the survey? I couldn’t vote because I wouldn’t even pay $5 to rent an HD movie.
Davis Freeberg on April 15th, 2008 at 2:50 pm - Permalink
[...] NewTeeVee has a bit on the alleged potential for Day and Date for VOD with DVD releases. Raising the price of HD movies on VOD and releasing them the same day they come out on DVD would be a boon to the industry, according to a new survey from consulting firm Oliver Wyman. The company found that consumers would be willing to spend $7 to $9 for an HD movie on demand if released at the same time as the DVD.[NewTeeVee] [...]
DVD Day and Date? No Thanks! on April 15th, 2008 at 2:50 pm - Permalink
@Peter,
I know!
@Davis,
I didn’t include a lower option because in a world where everyone wants content for free, of course people would prefer to pay a dollar. So I kept it at around the same price as it is now.
Chris Albrecht on April 15th, 2008 at 3:16 pm - Permalink
Yes everyone would like to pay a dollar, and I do at RedBox every week. I even get a free movie every Monday. It won’t be until they can be matched that I will order them online. So, Yes everyone would request the lowst price, but at least give me the option of what is out there now.
Jeff on April 15th, 2008 at 5:14 pm - Permalink
Most people have no clue when DVDs are released and won’t realize that they’re getting it “sooner.” They’ll only see the price increase. If HD movies were released on VOD at the same time as the theatrical release people would be engaged because of the promotional campaign for the movie and then might pay more. Any time after the initial theatrical release is “later.”
Eric Susch on April 16th, 2008 at 9:19 am - Permalink