Written by Liz Gannes
Posted Thursday, April 17, 2008 at 12:00 AM PT

 

MySpace Teams with Hammer for Horror

MySpace is launching a fictional British series called Beyond the Rave tonight. I’m not trying to be a slacker here, but I’ve already written a lot this evening, so here are the basic details, borrowed heavily from a PR email. The trailer is embedded above.

  • Co-production with Hammer Films (Frankenstein, Dracula, The Mummy), which hadn’t made a long-form Hammer Horror in more than 30 years

  • Exclusive to MySpace

  • Community elements, an ARG, musical elements, video and more

  • 20 4- to 5-minute episodes, shown Mondays and Wednesday

  • MySpace’s first mature content, users have to be at least 18 years old.

  • Produced for the web, but also be released as a feature-length DVD later. Subtitled for 19 countries

  • High definition

  • No ads (I’m not sure what the plan is for making money)

  • Promises “vampires, blood, death and suspense throughout.”

See also our interview with MySpaceTV head Jason Kirk, where we talk about the site’s agenda for original content initiatives.

 

Sphere
Topic: Online Video
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