MySpace Teams with Hammer for Horror
MySpace is launching a fictional British series called Beyond the Rave tonight. I’m not trying to be a slacker here, but I’ve already written a lot this evening, so here are the basic details, borrowed heavily from a PR email. The trailer is embedded above.
Co-production with Hammer Films (Frankenstein, Dracula, The Mummy), which hadn’t made a long-form Hammer Horror in more than 30 years
Exclusive to MySpace
Community elements, an ARG, musical elements, video and more
20 4- to 5-minute episodes, shown Mondays and Wednesday
MySpace’s first mature content, users have to be at least 18 years old.
Produced for the web, but also be released as a feature-length DVD later. Subtitled for 19 countries
High definition
No ads (I’m not sure what the plan is for making money)
Promises “vampires, blood, death and suspense throughout.”
See also our interview with MySpaceTV head Jason Kirk, where we talk about the site’s agenda for original content initiatives.
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