Written by Liz Gannes
Posted Thursday, April 24, 2008 at 11:45 AM PT

 

Worth a Look: Nokia’s Human Snake Vid

Now this is a viral ad campaign done well. To promote its N-Gage gaming handset, Nokia staged a human version of its popular Snake mobile-phone game in Lisbon and shot a stop-motion film of it. While they do cheat a bit (the section where they jump over a pool was done with a board, as you can see in the behind-the-scenes video), the video is mostly true to stop-motion form — an impressive spectacle that clearly took a ton of work. It’s not quite as stunning as the Sony Bravia bouncy-balls commercial, but it’s not boring.

The video is available on YouTube or in high-quality and downloadable form on a separate web site (which is also where I saw the behind-the-scenes clip). Since it was posted 10 days ago, it landed on the YouTube home page (and not in a paid slot) and has collected about 460,000 views.

 

Topic: Online Video
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Comments & Trackbacks

  1. [...] [hat tip, NewTeeVee] [...]

    XLNTads Blog » Blog Archive » Creative Inspiration: Stop Motion on April 24th, 2008 at 12:36 pm - Permalink
  2. It owes a lot to youtube hit Tony vs. Paul - http://www.youtube.com/watch?v=AJzU3NjDikY (particularly the pool part). Another example of big media “creatives” ripping off independent creators.

    Dylan Pank on April 24th, 2008 at 2:44 pm - Permalink
  3. [...] Nokia hat anscheinend wieder eine Art “virale Kampagne” (diesmal für die neue Software-Version von N-Gage) gestartet, hier der sehr gut gemachte Spot dazu (gefunden bei NewTeeVee): [...]

    Netter Nokia “Viral”-Spot, Levis-Klassiker und mehr | Wissen belastet on April 25th, 2008 at 6:20 am - Permalink

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