Written by Liz Gannes
Posted Wednesday, April 30, 2008 at 5:17 PM PT

One True Media Launches Video Ad Maker

Online video editing startup One True Media caters primarily to MySpace kids and home-video making moms. It has 3 million registered users, 70,000 new videos per week, and 4 million video views per week. But after noticing an increasing number of businesses using its service to create how-tos and customer testimonials, the company is launching a new small business video ad creator called SpotMixer.

SpotMixer uses the toolset One True Media has spent years refining for the extremely non-technical user, along with business-specific templates for pictures, video, and marketing copy. It’s free to create an ad, then $79 per month to use it. I’m not much for highly simplified tools — they’re always missing exactly the feature I want — but one really nice part of the offering is that you can auto-submit your ad to your AdWords (or YouTube) account. And if SpotMixer can work out the deals, you’ll even be able to submit your ad directly to play on television.

Redwood City, Calif.-based One True Media has $5 million in funding from Kleiner Perkins and a staff of 20. The company said today it may raise additional funding if the SpotMixer product takes off.

The leader in this space is SpotRunner, and other competitors include Jivox (our coverage) and TurnHere (our coverage). We also wrote about a make-your-own-political-video-ad startup, SaysMe, this morning.

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Topic: Startups

Comments (4)

Interesting approach, but boy doesn’t that feel like a competitive market right now!

Mark Schoneveld — 10:27 AM on May 1, 2008 Reply
i love this

tim — 2:14 PM on May 15, 2008 Reply
d ko alam kong anong gagawin d2 ^^

mike — 2:08 AM on January 22, 2009 Reply
Exactly what I was looking for. I was looking into youtube, but naturally I have no video editing skills.

Mike M. — 7:54 PM on June 22, 2009 Reply

Linkbacks (3)

[...] creation provider included in Google’s television ad toolset. It’s a coup for the new service, which is part of personal media startup One True Media, in terms of getting exposure to a larger [...]

Google to Recommend SpotMixer Video Ads … — 4:55 PM on July 7, 2008
[...] products like DVDs, declined comment on the investment round. Earlier this year, One True Media introduced a separate business, called SpotMixer, that offers self-serve online video ad creation for small [...]

One True Media Raising $10M « NewTeeVee — 11:41 AM on November 10, 2008
[...] Byers. The company had previously focused on personal video and slideshow creation tools, but it launched SpotMixer as a business-focused version of those tools in [...]

One True Media Ties Up $9M Round for Video… — 9:10 AM on January 7, 2009