Comments on: Schmidt Promises New YouTube Monetization Tools http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: Internet’s Least-wanted Gig: Online Video CEO http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-272359 Internet’s Least-wanted Gig: Online Video CEO Thu, 19 Nov 2009 18:21:18 +0000 http://newteevee.com/?p=3889#comment-272359 <p>[...] as Google’s Eric Schmidt, CEO of a company that did $16 billion in revenue last year, says making money on YouTube will be “our highest priority this year.” Meanwhile, the few public [...]</p> [...] as Google’s Eric Schmidt, CEO of a company that did $16 billion in revenue last year, says making money on YouTube will be “our highest priority this year.” Meanwhile, the few public [...]

]]> By: Why Investing $100M in Twitter Isn’t Crazy http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-268953 Why Investing $100M in Twitter Isn’t Crazy Sat, 26 Sep 2009 19:08:55 +0000 http://newteevee.com/?p=3889#comment-268953 <p>[...] giants all too happy to play the greater fool: Time-Warner with AOL, eBay with Skype, Google with YouTube, News Corp with MySpace. Even when the acquired company started churning out a profit, it was often [...]</p> [...] giants all too happy to play the greater fool: Time-Warner with AOL, eBay with Skype, Google with YouTube, News Corp with MySpace. Even when the acquired company started churning out a profit, it was often [...]

]]> By: Google: YouTube Will Soon Be “Very Profitable” « Klickabletv: digital media news http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-265174 Google: YouTube Will Soon Be “Very Profitable” « Klickabletv: digital media news Fri, 17 Jul 2009 14:59:44 +0000 http://newteevee.com/?p=3889#comment-265174 <p>[...] CEO Eric Schmidt, who’d previously given YouTube a few public spankings about pulling its weight in revenue, said today he was “very pleased” with the site’s [...]</p> [...] CEO Eric Schmidt, who’d previously given YouTube a few public spankings about pulling its weight in revenue, said today he was “very pleased” with the site’s [...]

]]> By: Google: YouTube Will Soon Be “Very Profitable” http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-265140 Google: YouTube Will Soon Be “Very Profitable” Thu, 16 Jul 2009 22:47:52 +0000 http://newteevee.com/?p=3889#comment-265140 <p>[...] CEO Eric Schmidt, who’d previously given YouTube a few public spankings about pulling its weight in revenue, said today he was “very pleased” with the [...]</p> [...] CEO Eric Schmidt, who’d previously given YouTube a few public spankings about pulling its weight in revenue, said today he was “very pleased” with the [...]

]]> By: Schmidt to YouTube: Good Job, Keep Trying « NewTeeVee http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-256445 Schmidt to YouTube: Good Job, Keep Trying « NewTeeVee Mon, 09 Mar 2009 18:29:26 +0000 http://newteevee.com/?p=3889#comment-256445 <p>[...] who previously called figuring out how to make money on YouTube the “holy grail” and “our highest priority this year” (back in 2008), has a new appraisal of the enormous video site’s monetization efforts: halfway there. [...]</p> [...] who previously called figuring out how to make money on YouTube the “holy grail” and “our highest priority this year” (back in 2008), has a new appraisal of the enormous video site’s monetization efforts: halfway there. [...]

]]> By: Citi: YouTube Has Revenue Potential of $491M « NewTeeVee http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-239773 Citi: YouTube Has Revenue Potential of $491M « NewTeeVee Thu, 19 Jun 2008 16:52:19 +0000 http://newteevee.com/?p=3889#comment-239773 <p>[...] Has Revenue Potential of $491M Citigroup today points out that YouTube could easily get Eric Schmidt off its back by just slapping around some cheap banner ads. If YouTube were to sell banner ads on [...]</p> [...] Has Revenue Potential of $491M Citigroup today points out that YouTube could easily get Eric Schmidt off its back by just slapping around some cheap banner ads. If YouTube were to sell banner ads on [...]

]]> By: Google’s #1 Goal: Monetize YouTube http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-239349 Google’s #1 Goal: Monetize YouTube Thu, 12 Jun 2008 03:19:56 +0000 http://newteevee.com/?p=3889#comment-239349 <p>[...] Despite its ubiquity and budget-busting billion-dollar-plus price, YouTube has yet to pay off for Google. So Google, the world’s largest advertising company with a market cap of $160 billion, has announced that monetizing YouTube is its number one priority for 2008. More. [...]</p> [...] Despite its ubiquity and budget-busting billion-dollar-plus price, YouTube has yet to pay off for Google. So Google, the world’s largest advertising company with a market cap of $160 billion, has announced that monetizing YouTube is its number one priority for 2008. More. [...]

]]> By: On video « On Technology http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-238578 On video « On Technology Sat, 31 May 2008 08:08:19 +0000 http://newteevee.com/?p=3889#comment-238578 <p>[...] who dubbed the service Clown Co is still laughing. YouTube is as popular as ever but apparently struggling to turn all those eyeballs into cash whilst coming under increasing pressure from content owners who want a slice of the [...]</p> [...] who dubbed the service Clown Co is still laughing. YouTube is as popular as ever but apparently struggling to turn all those eyeballs into cash whilst coming under increasing pressure from content owners who want a slice of the [...]

]]> By: Evolution in Online Video - Meet DimP « Connected http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-238140 Evolution in Online Video - Meet DimP « Connected Fri, 23 May 2008 15:58:17 +0000 http://newteevee.com/?p=3889#comment-238140 <p>[...] is expected to grow by a factor of 10 over the next three to four years.” Google continues to struggle with monetizing YouTube with advertising, but how people interact and control video could rapidly [...]</p> [...] is expected to grow by a factor of 10 over the next three to four years.” Google continues to struggle with monetizing YouTube with advertising, but how people interact and control video could rapidly [...]

]]> By: Lewis Clayton http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-237718 Lewis Clayton Wed, 14 May 2008 17:05:47 +0000 http://newteevee.com/?p=3889#comment-237718 <p>I watch YouTube very closely for marketing reasons and they are literally shifting things every other day. certain videos I have placed fly around the results in Google for key terms, but also shift my niche video's around for key phrases within its own search function.</p> <p>Just as you think you have worked the algorithm, it changes! =0></p> <p>Cool! It keeps me on my toes!</p> <p>Best wishes</p> <p>Lewis http://www.internet-marketing-tool.co.uk</p> I watch YouTube very closely for marketing reasons and they are literally shifting things every other day. certain videos I have placed fly around the results in Google for key terms, but also shift my niche video’s around for key phrases within its own search function.

Just as you think you have worked the algorithm, it changes! =0>

Cool! It keeps me on my toes!

Best wishes

Lewis
http://www.internet-marketing-tool.co.uk

]]> By: YouTube “Buzz Marketing” « Next Social http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-237694 YouTube “Buzz Marketing” « Next Social Wed, 14 May 2008 00:27:47 +0000 http://newteevee.com/?p=3889#comment-237694 <p>[...] YouTube said via email the product was one of the new ad innovations Google CEO Eric Schmidt had foreshadowed in an interview last month. [...]</p> [...] YouTube said via email the product was one of the new ad innovations Google CEO Eric Schmidt had foreshadowed in an interview last month. [...]

]]> By: YouTube Targets Ads to Vids about to Go Viral « NewTeeVee http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-237671 YouTube Targets Ads to Vids about to Go Viral « NewTeeVee Tue, 13 May 2008 15:46:07 +0000 http://newteevee.com/?p=3889#comment-237671 <p>[...] YouTube said via email the product was one of the new ad innovations Google CEO Eric Schmidt had foreshadowed in an interview last month. [...]</p> [...] YouTube said via email the product was one of the new ad innovations Google CEO Eric Schmidt had foreshadowed in an interview last month. [...]

]]> By: Google Claims Less is More on Click-Throughs - GigaOM http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-237008 Google Claims Less is More on Click-Throughs - GigaOM Wed, 30 Apr 2008 18:55:58 +0000 http://newteevee.com/?p=3889#comment-237008 <p>[...] most recent earnings, its plans to move into more enterprise applications, its hopes for monetizing YouTube, mobile phones — even its particpation in the 700MHz auction. Oh and how it’s still [...]</p> [...] most recent earnings, its plans to move into more enterprise applications, its hopes for monetizing YouTube, mobile phones — even its particpation in the 700MHz auction. Oh and how it’s still [...]

]]> By: Mark Trefgarne http://newteevee.com/2008/04/30/schmidt-promises-new-youtube-monetization-tools/#comment-237005 Mark Trefgarne Wed, 30 Apr 2008 18:06:43 +0000 http://newteevee.com/?p=3889#comment-237005 <p>With search, Google have an inbuilt and obvious mechanism for knowing what topic interests a user. The simple fact you've searched for something is an indication of interest and provides Google with the ability to target advertising accordingly.</p> <p>With video, things are not so clear cut; and searching for/watching videos that mention a certain phrase (for example: Vacation) is very unlikely to indicate that the user is a hot lead as a prospective travel buyer. For Google to try to serve ads that are "targeted" and therefore the right ad for "what you’re doing or what you care about" they will need to either rely on wisdom-of-the-crowd metrics similar to ours, where we track measurements of user engagement with particular ads in particular content and adjust our prioritization according to which ads those viewers of particular content respond best. OR, they may surprise us all and try to do an individual-focused cookie based behavioral engine; tying YouTube ads with your previous searches on Google.com or even go as far as to tie it into the huge wealth of data they are now accessing from DoubleClick. If they go down that route, it will be interesting to see how users respond and if there are any privacy advocates that suddenly cry foul when they realize how much information Google is able to collect and leverage...</p> <p>Either way, I think we can be sure that Google will do something very smart and interesting.</p> With search, Google have an inbuilt and obvious mechanism for knowing what topic interests a user. The simple fact you’ve searched for something is an indication of interest and provides Google with the ability to target advertising accordingly.

With video, things are not so clear cut; and searching for/watching videos that mention a certain phrase (for example: Vacation) is very unlikely to indicate that the user is a hot lead as a prospective travel buyer. For Google to try to serve ads that are “targeted” and therefore the right ad for “what you’re doing or what you care about” they will need to either rely on wisdom-of-the-crowd metrics similar to ours, where we track measurements of user engagement with particular ads in particular content and adjust our prioritization according to which ads those viewers of particular content respond best. OR, they may surprise us all and try to do an individual-focused cookie based behavioral engine; tying YouTube ads with your previous searches on Google.com or even go as far as to tie it into the huge wealth of data they are now accessing from DoubleClick. If they go down that route, it will be interesting to see how users respond and if there are any privacy advocates that suddenly cry foul when they realize how much information Google is able to collect and leverage…

Either way, I think we can be sure that Google will do something very smart and interesting.

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