ABC to Cram More Ads Into Web Video?
ABC will test inserting multiple commercials into ad breaks for primetime shows viewed through its broadband player next week, according to The Hollywood Reporter. The move would break the norm of having a single advertiser within a longform web vid and begin the downward spiral toward making web video as irritating as oldteevee.
Albert Cheng, executive vice president at Disney-ABC Television told The Reporter, “It would be premature for us to say people only want one ad.” He continued: “It’s a likely sort of thinking, but we want to push it a little bit to see how it would go.”
Umm, most people want no ads, but accept them as a necessity to keep the content free. But once companies get a taste of those sweet CPMs, they can’t help themselves. I’m all for capitalism, but not at the expense of convenience. Web video is about speed; each commercial is another bump in the road and another excuse to click off somewhere else.
To be fair, Disney is just researching the notion, and Cheng said that if users don’t like the additional ads, the company will come up with something else.
But what do you think? Would you stick around through extra commercials? How many is too many for you?
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You are all for capitalism? Heh. Well ok. Here comes your ads.
Karl on May 2nd, 2008 at 9:17 am - Permalink
[...] ABC adding more commercials to online stream [...]
Friday’s Links | SFLTV - South Florida TV blog on May 2nd, 2008 at 10:52 am - Permalink
[...] Alex at NewTeeVee is reporting that ABC will begin to test adding more commercials into their primetime shows which you can watch on ABC.com. It was just a matter of time right? If you can get x for one commercial, why not get 2x for two commercials or push the rubberband as far as it can go and get 3x for three commercials! [...]
ABC: Web TV is Like Old TV, Let’s Add More Commercials »TechAddress on May 2nd, 2008 at 1:34 pm - Permalink
Its ok if they do more ads Ads but do things like dynamic Watermarks ,Adbugs (interactive ones) targeted advertising and Hotspoting that Newteevee enables .
Matt_ on May 2nd, 2008 at 5:11 pm - Permalink
Hey if those ads are relevant, I would not mind them as much. If you are making me fill out a form for my login and know that I am 28 year old male… then pretty please don’t show me an ad for tampons, while I am watching Desperate Housewives.. not that I watch Desperate Housewives.
Riff Khan on May 4th, 2008 at 10:35 am - Permalink